As an entrepreneur, it is critical to learn how to successfully scale your business to new heights. Often, this serves as a challenge for many females and minority small business owners that don’t have a strategy in place to do so. One step in your plan that can amplify your results is seeking out and obtaining specialized business certifications.
Set Yourself Apart
One of the most important reasons to secure specialized and minority certifications is because it has the ability to set you apart. Therefore, I recommend that anyone– Women, Veterans, African Americans, LGBTQ, or whatever minority group classification you may identify with–find what is out there and get certified. The reason this is so important is because it allows you to find specific audiences and can help you access corporations by giving you a backdoor entrance into working with their organizations.
Make Yourself Easy to Find
By securing minority certifications, you make your business much easier to find. Many municipalities, governments and cities, and large corporations want to do business with specific minority groups–especially females–but they can’t find them. Often, they indicate that there is a shortage of companies that fall into a particular minority category. What is the answer? Make yourself easy to find by getting your certification! Many of these entities have money set aside to work specifically with a particular minority group, but they do not receive proposals from businesses with certifications specific to the category they are searching for. The best way to keep this from happening is to obtain a certification that indicates who you are.
Shift Your Mindset
Receiving a certification that identifies your specific group and letting others know you are a minority-certified business in no way indicates asking for help or shows a sign of weakness. You must shift from that mindset. By seeking out these certifications, you are not asking to be considered for something you are not qualified for; you are simply finding a new way to the table. When you realize the benefit that these certifications bring to your business and how they broaden your prospects, you can appreciate the value they bring not only to your business but to others seeking what you have to offer.
At the Growth Architect, we want to help you develop a strategy to advance your business and give you the tools to help make your vision happen. If you want to know more about minority certifications and the value they hold, then watch my interview on The Atlanta Small Business Show.
⭐️ Why You Should Get Minority Certification For Your Business – watch the full video!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!