About Us

There are a million ways to be successful and you only need to find one-yours.
Beate Chelette

About Us

Our team is passionate about helping you scale your impact through proven strategies, productivity tools and growth maps.

Hello, my name is Beate Chelette. I am the Growth Architect and Founder of The Women’s Code, and I am passionate about helping visionaries and leaders to grow their authority and scale their impact.

My story began as an inquisitive little girl in Germany who talked too much (in lederhosen, no less 😉) who longed for adventure. Yes, every report card said “talks too much.”

More than anything, I felt that rules are made to be bend or broken. I believe making your impact in the world starts outside the status quo. We have to push the envelope beyond what we think is possible to go as big as we can.

My path to making my impact is not a Princess story. And nobody handed me the crown to become the Queen either. Instead, I found myself stressed out, overwhelmed as a single mother, and immigrant in America and broke with over $135,000 in debt. Not exactly where I had hoped my adventure would take me!

Fighting through a decade of bad luck, I failed my way to astounding success. But first, I had to crack the code!

Finally, with great insight, resilience, and perseverance, I figured out how to build (yet another) business and successfully sold it to the one and only, Bill Gates. My luck certainly changed. And with that, everything changed.

The acquisition gave me the freedom to pursue my passion and purpose. I often say that there are a million ways to be successful. You only need to find one, yours! And that is what I want to do with and for you.

That is why I am here. Today I have a build a reputation as a straight shooter and my ability to inspire and empower. My super skill is working with colorful big thinkers and converting big ideas into executable systems. 

To help you to uncover the hidden issues, devise your growth strategy, help you build your growth system so that you can grow your authority and scale your impact. For a full bio and more info about me please visit the media page.

Resilience is the audacity to never give up. 

Beate Chelette

The Growth Architect

Our Core Values:

Impact Driven, Strategic, Easy, Inclusive, Transparent

Our Vision:

We co-create strategic blueprints that provide clear journey maps to accelerated growth and impact.

 

Our Mission:
To connect deeply with your vision so that we can provide you with the insights, tools, blueprints and clear steps to align and improve your business systems, teams, productivity and positioning.

Our Commitment to Leadership

We lead with courage, decisiveness and a positive mindset so that we can empower and impact as many people as possible.

Meet Our Team:

We have carefully selected our subject matter experts to help you accelerate your growth. Meet your diverse subject matter experts from around the world who contribute their gifts to the content and programs that will help you grow, build, and scale your business, team, or leadership skills. Our team embodies our core values and showcases diversity in action through different age groups, cultures, religions, and multiple races and ethnicities.

Kimberleen Cuello

Kimberleen Cuello

Executive Assistant & Social Media Strategist

Philippines

Kim is our Admin and Social Media Strategy VA. She loves everything about systems and is a huge fan of streamlining processes for increased productivity and efficiency! An intuitive and a forward planner, she supports our team and working behind the scenes with launches, social media, courses, community management and more.

Layne Dillard

Layne Dillard

Content Strategist and Writer

Decatur, Alabama

Layne Dillard brings her passion for leading and writing together to create thought-provoking content that inspires you to take your next steps. Layne is an expert in her field with a Doctor of Education degree in Leading Organizations and Strategic Change at Lipscomb University in Nashville, TN. Her favorite place to find inspiration is on a trail or a kayak with her Australian Shepherd, Kipper.

Areg Kozmoyan

Areg Kozmoyan

Videographer / Video Editor

Armenia

Areg Kozmoyan is the talented freelance videographer who brings our messages to life in videos. Areg has a Master’s degree in cinematography, and his personal and professional interest is documentary filmmaking. He has enjoyed working with Beate for over five years.

Ashish Kumar

Ashish Kumar

Tech Lead

India

Ashish is our tech wizard! He is the key liaison between our talented developers and the project itself, ensuring quality development throughout each project every step of the way. Ashish leads by example with his ability to code a website from scratch. He is a stickler for excellent clean code and always tweaking our site to make things work seamlessly.

Nishon Watson

Nishon Watson

Bookkeeper

Riverside, CA

Nishon is our meticulous bookkeeper whom we could not do without!  As the designated money maven she makes sure everything and everyone gets paid on time. She’s a single mom and very involved in her kids activities and has worked on our team for many, many years.

Sagar Shakhari

Sagar Shakhari

Presentation Designer

India

Our stellar presentations are designed by Sagar, who brings our messages to life with great creativity. He helps business owners, creators, and coaches by designing engaging and impactful presentations along with compelling visuals. His areas of expertise are presentation design, document layout design, and infographics. Sagar is also an instructor and voracious reader.

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