Many people are uncertain about how they might want to use video in their effort to market their brand. It seems difficult and maybe a little narcissistic. They feel uncomfortable about how they will look, whether they will say things well, whether they can get their message across. But I am telling you that you really should plan to start including video as a ‘necessary and important’ part of your brand image building.
These days video is a very important way that people, groups and companies communicate with each other. While it used to be a little like ‘Hey, look at me!’ it is now expected! And I have seen that the production values are expected to be high so it is imperative that making a great video, talking about yourself and what you have to offer has to be professional.
Watch and learn as, in this video, I speak with my resident expert, Ramon, about WHY it is both effective and critical to use video as part of your marketing plan. Building the image of your brand, your offering and you is so important! Ramon and I talk about how video is both more forgiving and more revealing. Your personal authenticity—the real you—will come through and, frankly, is more powerful and more compelling than anything you can write!
Watch this video—and I think you will be persuaded to do one of your own! And please share it with others who might feel a little cautious about using video as a way to build their own brand. This is an important tool in your kit. Get informed and inspired now!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly-successful global business, and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal and inclusive work environment that fosters creativity, employee engagement and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here.