If you are a business owner trying to take your business to the next level, your business strategy is the most critical area to address. When you develop a business strategy and determine the steps you need to take to achieve your business goals, the next piece is stepping forward and implementing your strategy. Using your strategy effectively boils down to understanding your overarching idea and then carrying that plan forward. Once you assess where you are and where you want to be, you can use your strategy to adjust what you plan and reach your desired outcomes.

Know Your Big Idea


Your overarching idea determines the strategy for your business. Before a single piece of effective strategy can be crafted, you must determine what you want to achieve and where you want to take your business. Are you looking for a laptop lifestyle with lots of freedom? Do you want to travel? Are you working around children at home? 


Once you have a clear picture of what you want to accomplish, it is time to incorporate my 5-Star Success Blueprint, a personalized strategy that allows us to quickly diagnose areas within an organization where problems are stifling progress – the idea, the offer, the system, the team, or the leadership – and adjust according to your desired outcomes.


Create A Judgment Free Mindset


A successful approach to strategy is from a judgment-free perspective that assesses what works for you, not what strategy works for other businesses. In my own business, we launched a Facebook strategy, spent money on subscribing to a service, and hired a talented person to help our posts go viral and experience substantial growth in our group. It sounds like a fantastic strategy that works for thousands of companies – but it was not working for us. Why? Because our prime clientele is not exceptionally active on Facebook; they are business owners who are serious about growing their business and searching for a way to maximize their systems and strategies – even if they have a Facebook account, they are certainly not on it 24/7, so our strategy didn’t work. Yes, we had spent money on it, but that is not why you continue an approach.


You advance in your strategy when the strategies are aligned with your goals, and this one was not, so we let it go. Does this strategy work – yes; did it work for us – no. You create a judgment-free zone by resisting the temptation to judge if a strategy works based on others’ successes or failures. It must match your goals and your clients.

Look For The Missing Piece


To reach alignment in your business, it is imperative that you look at strategies in a quest for what your business is missing. Suppose you don’t have a lead generation strategy in place. In that case, you need to find one – direct outreach, cold calling, LinkedIn, hosting or guesting podcasts, speaking, networking, conferences – choose the method that will be most effective in helping you get leads. Find one or two that will work for you and focus on perfecting your approach. The trick is to shift your mindset into an evaluative mode to assess what is working for you and discover the missing piece.

Learn From Industry Experts


I highly recommend you begin listening to our podcast, The Business Growth Architect Show, which is all about strategy. Each week, I invite an industry expert to do the show, and we share one strategy that has proved highly effective for them. My goal is to expose you to the vast number of strategies out there so you can see multiple approaches to success and, in doing so, allow you to feel more confident in utilizing strategy in your business. 


At the Growth Architect, I want to help you develop a business strategy that will give you the map you need for success. If you want to learn more about implementing your business strategy, watch my video, and contact me when you are ready to create your growth strategy!

Let’s grow!



Beate Chelette is The Growth Architect & Founder of The Women’s Code, and provides visionaries and leaders with strategies, blueprints and results-oriented, tangible tools and techniques that give clear steps to improve business systems, strengthen leadership skills and teams so that you can scale your impact.


A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.


Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” –a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”


To book Beate to speak or train please connect here. Your Time Is Valuable!

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