Does it ever seem like growing a business from an idea to success is a mystery filled with never ending to-do lists and hundreds of action items with no consistent, sequential steps to follow to transform your passion into profits? The truth is, there is a proven process that takes the guesswork out of successfully growing your business — I know because I started a business, developed it, and sold it for millions of dollars to Bill Gates. I call it my 5 Star Success Blueprint, and I have used it to help hundreds of companies grow, build, and scale their businesses. This step-by-step process evaluates specific business components and ensures that each piece is in order and properly aligned to take you to that next level.
Know Your Ideas and Audience
The first step to growing your business begins by evaluating your idea to ensure it is clear and precisely articulates what you are doing. It is critical to communicate exactly how what you have to offer helps them with what they need and provides a solution. Once you set the idea, you must understand your audience, your ideal avatar, and why you are the right person to make this offer — what makes you uniquely qualified. These differentiating factors allow you to solve problems for your clients, and everything is built on this part of your business.
If this is where you are, I recommend starting with my Airtight Avatar. This is a foundational piece I give away for free to help you nail down the first piece of your blueprint. The downloadable guide will allow you to uncover exactly who you are targeting, and once you know your audience, you can take the following steps in your business strategy.
Perfect Your Offer
Once you have clearly defined your idea and target audience, you continue building your business by perfecting your offer. Without step one nailed down, this step cannot happen because it is based on the direct relationship of your ability to solve a problem for the people you are serving. You must perfect how you deliver your offer to your clients; it must be in a language that speaks to them – designed around how you can solve their problem.
Build the Systems
With your idea, audience, and offer established, you continue building your business by developing your system. Often, this is the step in building a business that many people think is optional and can be overlooked – it can’t. Without systematizing your business and putting processes and procedures in place, you cannot grow because you have based everything on yourself. When this happens, and you build everything around you, allowing others to be part of the process is impossible because you have nothing to hand over to them. If you choose to do everything yourself, you will eventually run out of time and drive yourself crazy trying to do everything alone. So building a system is a vital part of growing a successful business. Do not skip it because it seems overwhelming or something you can do without. It can be simple and concise when it is thought through properly.
Focus On Your Team
Your people matter, and growing your business requires you to focus on your team. You can automate as much as possible to save money, but at some point, you will need others to carry out essential tasks. Finding the right people will be built out in developing your systems, but once you have them, you must consider how you support them. Your team is vital to your success and allows you to effectively serve your clients, customers, or patients.
Lastly, you must evaluate your leadership. Anyone that leads an organization must be able to lead the team – the team that operates the system, the system that supports the offer and provides a solution for your clients. Leadership cannot be overlooked because it will impact every aspect of the company.
At the Growth Architect, my goal is to help you develop a business strategy that will give you the tools you need for success in building your business. If you want to learn more about building and growing your business, then watch my video, and contact me if you want me to lead you through the 5 Star Success Blueprint.
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!