Finding clarity of purpose requires discovering what makes you unique and using those qualities to set you apart from the crowd. Life’s purpose can seem shrouded in mystery, but it really all boils down to knowing who you are and what makes you unique. By understanding what sets you apart, you can show up in the world and let others see what makes you exceptional.


Know Who You Are

A mistake many people make revolves around never stopping to really know who you are and what makes you unique. If you don’t know yourself, how can you tell anyone else who you are? Everyone has different traits that come together that make us uniquely ourselves. The truth is that some of these qualities are easier to embrace than others, and we often find that there are qualities that seem to be a hindrance or a flaw – but they are actually your most vital asset. These qualities are so important because they make you who you are and set you apart from others. If you want to be successful, you must discover what makes you different from everyone else and let it become the center of everything you do and build from it. 


Identify What Makes You Stand Apart

Camouflage is excellent for survival, but if your goal is to stand out and get others to want what you have to offer, it’s not your friend. The characteristics that make you stand out must be brought out and given the opportunity to shine because they make you different from everyone else. They allow you to show others what makes you uniquely qualified to do what because no one else does it like you. This is why you must pause and evaluate who you are and what makes you, you – it’s the piece that will allow you to begin forming your unapologetic value proposition. You must stop viewing it as something to push aside because it isn’t like other people and begin to embrace it as the most important trait you have to offer because it is.


Reframe To Find Your Strength

Learning to view what makes you different from others allows you to capitalize on why you aren’t like everyone else. Instead of viewing your difference as something that makes you vulnerable, you learn to reframe it as a strength. When this happens, you realize the power you have to sell who you are and boldly state what makes you different from the rest. For example, if your quality is that you tend to be obsessive about every detail and you want perfection, instead of apologizing for being OCD, you can highlight how you will obsess over making sure every detail of the work you complete for them is correct. Being OCD can be viewed as a negative trait unless you highlight it as a reason they need you and how it will make your work better and different from everyone else. When you learn to stop perceiving your uniqueness as a problem and showcase it as a strength, others begin to see it as why they want what you have to offer. Now, your difference becomes powerful.


Let’s grow!



Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

To book Beate to speak or train please connect here. Your Time Is Valuable!

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