Growth mapping allows you to look at your current location as a starting point and determine the plans to get you to the destination you want to reach. It helps to envision your growth map like an Excel spreadsheet containing all of the actions that need to occur to scale your business, accelerate your business growth, and reach your ultimate goals. It’s about growing yourself as a leader and growing your business. It’s about growing your team and building. Growth mapping is about moving forward.


Plan Your Destination

To begin the growth mapping process, you must know where you are and create a strong vision of where you want to be. To accomplish this task, take the plane to 30,000 feet and look at the overall terrain. This is not a time to look for details – your only goal is to determine where you are and where you want to land. Once this is determined, it is like making a flight plan from airport to airport to reach your destination. Without this vantage point and taking the time to plan the route, you will continually backtrack and waste valuable time and energy getting where you want to be. The goal is to reach your destination with the fewest obstacles


Mapping And Strategy are Not Equal

The growth map is the overall view of where you are going and the route you want to take. Strategies are the individual pieces of the plan that will get you to your destination. The growth map will determine the order of the strategies you plan to implement to get you where you want to be. For example, you may determine you need to address lead generation, which leads you to work on your Instagram, Facebook, Twitter, and Google Ads, search engine optimization, blogging, and YouTube strategies to accomplish this.


Understanding the difference between mapping and strategy is essential because they are very different concepts. Growth mapping is the guide that gets you to your destination. In comparison, your strategies serve as the individual elements that help you reach your goals.


Reacting Is Not A Strategy – Be Deliberate

One of the easiest traps to fall into, whether you are a business owner, entrepreneur, founder, or seasoned business professional, is finding yourself spending your valuable time reacting all day. Instead of planning the day, the events happening around you determine what gets your attention. Rather than mapping out the day and deliberately taking action, one strategy at a time, and following the growth map to reach goals, you get distracted by everything around you and become a firefighter. When you continually react instead of being deliberate and intentional, staying focused on your ultimate goals becomes almost impossible.



At the Growth Architect, my goal is to help you develop a plan that will give you the growth map you need to help you reach your goals. If you want to learn more about creating a growth map, watch my video, and contact me when you are ready to develop your growth strategy!


Let’s grow!



Beate Chelette is The Growth Architect & Founder of The Women’s Code, and provides visionaries and leaders with strategies, blueprints and results-oriented, tangible tools and techniques that give clear steps to improve business systems, strengthen leadership skills and teams so that you can scale your impact.


A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.


Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” –a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”


To book Beate to speak or train please connect here. Your Time Is Valuable!

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