Growth mapping allows you to look at where you are today as your starting point and then determine the plans to get you where you want to go. It helps to envision your growth map like an Excel spreadsheet containing all of the actions that need to occur to scale your business, accelerate your business growth, and reach your ultimate goals. It’s about growing yourself as a leader and growing your business. It’s about growing your team and building; it’s about moving forward.


Know Your Location – Plan Your Destination

To begin the growth mapping process, it is essential to know where you currently are and where you want to be in the future. To do this, it is necessary to take the plane to 30,000 feet and take a look at the terrain. This is not a time to look for details; the only goal is to determine where you are and where you want to land. Once this is determined, it is like making a flight plan from airport to airport to reach your destination. Without this vantage point and taking the time to plan the route, most people will do lots of backtracking and waste valuable time and energy getting where they want to be.


Mapping vs. Strategy

The growth map is the overall idea; how will you get there? Strategies are the individual pieces of the plan deployed to get you to your destination. The growth map will determine the order of the strategies you plan on implementing to get you where you want to be. For example, you may decide the need to address lead generation. To accomplish this, you must work on your Instagram, Facebook, Twitter, and Google Ads, search engine optimization, blogging, and YouTube strategies.


Understanding the difference between mapping and strategy is essential because it lets you stay focused on how the map guides you to get to your destination. The strategies serve as the individual elements that help you reach your goals.


Be Deliberate – Stop Reacting

A common denominator among most business owners, entrepreneurs, founders, startups, and even seasoned business professionals is that they spend their time reacting all day long. Rather than planning their day – the day sets the pace and determines their activities. Instead of mapping out where they want to go and then deliberately taking action, one strategy at a time and following their growth map to reach their goals, they get distracted by the events around them. It then becomes almost impossible to stay focused on their ultimate goals.


At the Growth Architect, my goal is to help you develop a plan that will give you the growth map you need to help you reach your goals. If you want to learn more about creating a growth map, watch my video, and contact me when you are ready to develop your growth strategy!




Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

To book Beate to speak or train please connect here. Your Time Is Valuable!

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