If you want to grow your business then you need clients – and even more clients. You know this very well, but it seems like nothing is working on your end. What could be the problem?

Let me share with you the single most important thing to know first if you really want to grow your business.

You’re Asking the Wrong Question

The number one question I am asked by business owners is this: “How do I find more clients so that my business can grow?”

Wrong! If you want to grow your business, that’s the wrong question to ask.

The right question is this: “What are the specific actions I need to take to find more clients so that my business can grow?”

Speaking the Right Language

When it comes to growing, building, and scaling businesses, the most important thing to know is there is a series of actions that get you to your goal.

Finding more clients is only one element of a solid growth plan. In Growth Architecture, we identify the 5 steps and map them out in our 5 Star Success Blueprint. Before finding more clients it’s imperative that you identify what makes your business stand out from the rest. In doing so, you define a language that is unique to your business.

  • What do you call yourself?
  • What is it that you do?
  • Why would anyone need what you are selling?

Once these questions have clear answers, we then seek your ideal client. In Growth Architecture, we call this person your Airtight Avatar. This is the client that is most likely to hire you and pay you good money for your service or product. (Note: I didn’t say this is the client who needs you the most.) Your Airtight Avatar is the client who wants what you have because they believe their pain can only be alleviated by what you offer.

You Are a Problem Solver!

This is why problem solving language is so important in your business. Instead of talking about what your business does, you ALWAYS want to focus on the problems that your business solves for your clients. Again, this is a very important differentiation.

I encourage you to head on over to your website and read the content on your home page. Then, review the questions outlined above. Be honest. Are you answering these questions succinctly enough so your visitors and potential clients can quickly understand how they will benefit?

If you feel that you haven’t nailed it yet, this may be the time to find someone who can teach you a system for flushing out and identifying your business language. If you still need help please sign up for the Airtight Avatar training. Compliments of yours truly.

Start My Airtight Avatar Training Today


Beate Chelette is The Growth Architect and a results-oriented businesswoman with an entrepreneurial spirit and a proven track record in growing, building and scaling women’s businesses. Once $135,000 in debt and a single mother, she successfully sold her business to a global entertainment media company owned by Bill Gates in a multi-million dollar deal.

Through her online courses, one-on-one training programs and live speaking events, she mentors women entrepreneurs with her 5 Star Success Blueprint, developed with the knowledge gleaned from her growing, scaling and selling her own company. Beate has a deep commitment to supporting women.

She is the creator of The Women’s Code, the fourth step of Growth Architecture that is focused on Supporting Balanced Leadership. Her proprietary methods specifically address women’s obstacles and she leads from experience, having survived in business in a highly competitive male-dominated environment.

She is a respected speaker and mentor and is the author of the book “Happy Woman Happy World How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”

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