From the moment you pick your business name, to the day of your first sale or client signing, and even to the day of your thousandth sale—a business owner’s biggest worry is about putting money in the bank.
We Need to Sell
No matter if you do the selling yourself or have a sales person or team working for you, it’s imperative that your sales process is clearly defined.
Most of us think about the sales process in these terms:
- What to sell
- How to price what we sell
- How to set our prices
- How to up-sell or down-sell
- How to sell repeatedly to the same buyer
- How to close more sales
I Want To Hear From You
I am putting the finishing touches on a new product about how to sell more and feel good about it, but need your input. I created a page to capture your answers and your name so that I can send you the videos I will record in which I will answer as many of your questions as I can.
Please answer this one question by clicking the button below which will take you to the survey page. Thank you.
Overlooked Factors When You Want to Sell More
In addition there are two other factors that are often overlooked when you want to sell more. Before the sales process begins, you need to consider:
- How to offer the exact solution clients need, even when they may not know themselves what that is. You’ve heard people say, “I’ll know it when I see it” so your job is to put what they need in plain sight. Not an easy thing to do!
- How to create packages that include several elements to increase their value. For example, some of my packages include a product plus time working with me either 1-on-1 or in a group setting. Packages allow you to sell more things with higher price tags. And you can charge higher fees for it.
Why People Spend Money
People spend money for two reasons: 1) on things they want, and 2) on things that solve a problem they have. Offer that you will make sales.
In Growth Architecture, this is what we call shifting our mindset from selling to solving.
You want to design the precise product or service packages that your clients don’t yet know they can’t live without.
But before you present your product or service to the world, you also need to know how to communicate what you sell, your pricing, and what is included in the cost. Sales is about much more than just watching our bank account balance rise so we can pay our bills and our pay our people on time. In fact, sales is mostly about constantly asking yourself this…
“What can I offer that people will give me money for, and how do I package it?”
Unfortunately, most of us don’t take the time to really think about our sales process. That means you are missing out on simple ways to maximize your income.
Let’s Change That
In September, I am hosting my first live event here in Los Angeles that is entirely focused on How To Sell More And Feel Good About It: Your Guide To Closing Higher Sales Through Value-Driven Packages.
Stay tuned for more information on how you can sell more. Ask me your question about your biggest sales problem right now by clicking the button below.
Thank you in advance.
Beate Chelette is The Growth Architect and a results-oriented businesswoman with an entrepreneurial spirit and a proven track record in growing, building and scaling women’s businesses. Once $135,000 in debt and a single mother, she successfully sold her business to a global entertainment media company owned by Bill Gates in a multi-million dollar deal.
Through her online courses, one-on-one training programs and live speaking events, she mentors women entrepreneurs with her 5 Star Success Blueprint, developed with the knowledge gleaned from her growing, scaling and selling her own company. Beate has a deep commitment to supporting women.
She is the creator of The Women’s Code, the fourth step of Growth Architecture that is focused on Supporting Balanced Leadership. Her proprietary methods specifically address women’s obstacles and she leads from experience, having survived in business in a highly competitive male-dominated environment.
She is a respected speaker and mentor and is the author of the book “Happy Woman Happy World How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”