The buzz is everywhere. The rumors are true. What is happening is indeed unstoppable. The big power shift has begun and like it or not, we are part of it. Hop on the train or you will be left behind.
During a recent event I had a conversation with leadership specialist Larry Broughton who also happens to run a very successful hotel chain. His experience managing a large operation that employs many Millennials has provided firsthand insight that is loud and clear—Millennials have different values than we do. They are not interested in slaving away for little money while jeopardizing their emotional and physical well-beings. This is quite different from the mentality of Baby Boomers who were taught by their parents that the only way to succeed and survive is through hard work. In essence, Millennials see us working so hard that we are killing ourselves because we don’t know what work-life balance is. It’s no wonder they don’t want the same for themselves.
My business partner, Jonathan Khorsandi, created a phenomenal automation program called Framework for Freedom because he saw a need for Entrepreneurs to have their systems support them. We had a long discussion about how we must approach our own business positioning to be appealing to Millennials. Why are these conversations necessary? Because we are not Millennials ourselves and we can’t fake being young and hip. We won’t make any headway by wearing hot pants and proudly displaying our latest tattoos. (But we can still rock out during a Thievery Corporation concert at the Greek Theatre here in Los Angeles, just like I did for my birthday!)
Here is the sobering reality check. Once you are over 45 your positioning needs to adjust because you are not the new, hot thing you wish you still were. Perhaps crazy Auntie Bea and Uncle Jonathan are more appropriate personas? While most of us are still very engaged and interested in new ideas, we often don’t understand trends well enough to see them coming until they hit us like a 2×4. Not to say we don’t know a good idea when we see one, it’s just that our roles are shifting to those of coaches, mentors, advisors, or consultants. We have experience, and lots of it. This is the value we can provide to those who don’t.
Time to introduce this week’s Master Teachers. Let’s start with a strong, bold, beautiful, and successful woman.
Master Teacher Tanya Chernova
Tanya Chernova is passionate about helping entrepreneurs and their families live their dream lives. Named as one of the Top 100 Most Powerful Women in Canada and Iconic Women Leaders of the Decade, she is an engaging and charismatic expert in human behavior. She is also an award-winning global speaker, business coach, and #1 bestselling author who has inspired countless individuals around the world. Chernova co-pioneered Courageous Living, a ground-breaking global empowerment organization, and PNRT (Progressive Neural Resolution Therapy), a revolutionary and proven means of overcoming subconscious barriers and maximizing individual potential.
Chernova began her career in the Health & Wellness industry at the age of 14. She became an internationally-awarded entrepreneur at the age of 27 when she built her own brand of non-surgical facelift products, reaching $1 million in sales her first year. Her degrees in business and psychology plus dozens of teaching certificates in business development, combined with her vast expertise in human behavior and the realm of neuroscience, make her uniquely suited to help entrepreneurs and their teams achieve breakthroughs both personally and professionally. Chernova was rated the #1 speaker at the Global Leadership Conference in Bangkok this year and we are delighted to have her lead this extraordinary session for us.
Master Teacher Steve Olsher
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT—that is, the ONE thing they are meant to do—his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
A 25+ year entrepreneur, Olsher is the Chairman and co-founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, host of the #1 rated radio show/podcast Reinvention Radio, creator/host of Internet Prophets LIVE!, international keynote speaker, and in-demand media guest who has appeared on CNN, Fox Business, and other national outlets. As you can tell, Olsher has been crushing it for years.
These two will be part of YourBusinessMC: More Clients, More Confidence, More Cash. This free 3-day online master course will showcase 12 master teachers who are influencers, innovators, mentors, disruptors, and just plain inspiring. Please join us November 2-3-4 for this incredible opportunity to hear how they do it. This course is a must for any creative entrepreneur.
To learn more and to register for the course, please go to this link: www.YourBusinessMC.com
At her lowest point, Beate Chelette was $135,000 in debt, a single mother, and forced to leave her home. Only 18 months later, she sold her image licensing business to Bill Gates in a multimillion dollar deal. Chelette is a nationally known ‘gender decoder’ who has appeared in over 60 radio shows, respected speaker, career coach, consummate creative entrepreneur, and author of Happy Woman Happy World. Beate is also the founder of The Women’s Code, a unique guide to women leadership and personal and career success that offers a new code of conduct for today’s business, private, and digital worlds. Determined to build a community of women supporting each other, she took her life-changing formula documented it all in a book Brian Tracy calls “an amazing handbook for every woman who wants health, happiness, love and success!”
Through her corporate initiative “Why Acting Like a Girl Is Good For Business” she helps companies with gender diversification training, and to develop and retain women.
If you’d like to book Beate as a speaker on New Leadership Balance or Creative Entrepreneurship for your next event please connect with me.