If you want to improve your expert status and become a dominant force in your industry, you must learn to establish a framework for building authority. The goal is never to be the best-kept secret; the goal is to reveal yourself as an authority and expose your brilliance to the world. To do this, mindset, strategy, and a commitment to growth are essential to becoming an authority and growing your influence.
Before taking a single step toward authority, your mindset must clearly focus on what you want to achieve. Reaching authority is impossible without a goal that is visible in your mind and a strong belief that reaching that goal is possible. The ability to envision where you want to be is an essential piece of the authority framework because it is what keeps you focused and walking down the path to outcomes. Once you know your goal and can see yourself in that role, you are ready for the steps to get you there.
Develop Your Strategy
Strategy is always critical; without it, you will simply wander around and waste time and energy. To begin this process, you must envision your destination and know where you are right now – your starting point. When you know where you are and can see where you want to be, that is when you design a strategy to get there.
The strategies you build are essential to developing a roadmap – a blueprint for building your authority. Trying to build any structure without a plan – a blueprint – is almost impossible. When you create a blueprint for a house, you don’t need to know every single detail inside the finished home – colors, decor, furnishings – the blueprint is not for that; it is for creating a sound structure designed for what you need. Think about strategy from that same perspective. It will be the framework that provides a strong foundation and format for the goals you want to achieve. Once you develop your strategy, you will have the freedom and flexibility to create the details that reflect you.
Commit to Growth
Without a commitment to growth, you will never move forward. A growth mindset and a growth strategy are critical to reaching your vision. Along this path, you will encounter areas that stretch you and require an exit from your comfort zone, which is a requirement for reaching your goals. You will be forced to figure out how to do things you may never have done before – How do you get in front of people? How do you get your message out? How do you create lead generation? Are you doing LinkedIn, Facebook, Google, SEO, TikTok, Clubhouse, ads, etc.? Just listing all of these components can create anxiety, right? You don’t need to do it all at once, which is why strategy is so essential; it identifies the elements you actually need to do to get from where you are to where you want to be.
At the Growth Architect, my goal is to help you develop a plan to give you the growth map you need to build authority. If you want to learn more about building your authority, download my free guide, 3 Essential Framework Elements to Grow Your Authority, watch my video, and contact me when you are ready to develop your growth strategy!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!