To be successful, you have to understand what sets you apart from your competitors and be clear on the problems your business solves. By using precise language that establishes solutions to a client’s problems, you can determine the exact elements needed to create your value proposition.
Who Is Your Client?
It is impossible to solve any problems without knowing who your client is. To answer this question, you must pause and think about the people who need your services; become crystal clear about what this person needs, who they are, and what their problems are. When you are familiar with exactly how they feel, you can pinpoint their emotions, which is how you identify their problem; then, you flip it, to create your solution.
What Is Going On In Your Clients’ Heads?
Once you have determined who your client is, the next step requires you to crawl inside their heads and understand what they are thinking. What is really bothering them – why are they not sleeping? In marketing, they call this – what keeps them up at night. You have to figure out the conversation they already have inside their heads and how you can enter that conversation. Find a way to say – is this you – do you resonate with this problem, and once they see that you understand their situation, you have successfully made the connection. Now you can create the exact solution because you understand the challenges they’re having, and you can communicate a deep understanding – I see your problem, and I have exactly what you need to fix it.
What Problem Are You Solving?
When you know your client and learn to climb into their heads to understand what they need, it makes it simple for you to determine the exact problem you are solving. In growth architecture, we always reverse engineer to define steps. Flipping their problem allows you to process and create a solution specifically designed to meet your clients’ needs – to solve their unique problems. This enables you to create a solution specifically for the problem in the exact language you need to use to speak to your client’s needs.
This technique is something that I teach clients to do, and I am excited to provide you with a tool that will walk you through this process for free. When you visit www.airtightavatar.com, you will find a tool with the precise steps to determine the answer to all of these questions in a convenient checklist format to develop an actionable plan for your client. This guide will help you determine if the language you are using clearly and concisely solves the problems your client needs solved.
At the Growth Architect, my goal is to help you develop a plan that will give you the tools you need to help you reach your goals. If you want to learn more about determining the problem your business solves, watch my video – I give great detailed examples, Contact me when you are ready to develop your growth strategy!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!