What is a strategist? What does a strategist even do? How many strategies are there? Which one is the right one for me? These are all questions you need to be asking because of the critical role strategy plays in the success of your business; strategy must be mastered if you want to reach your goals. A skilled strategist can partner with you to develop a strategy that allows you to have a step-by-step plan for success while giving you a clear picture of areas that need to change.

Know Your End Goals

Before you can craft a single piece of effective strategy, you must determine what you want to achieve. Then, you begin creating a plan to reach your ultimate goal with specific pieces of the plan to reach success. Without a clear picture of what you want to accomplish, it will be impossible to know the path to get there. This has to be nailed down before an organization can put a strategy into action. If you are just starting this process, I cannot stress how important it is to have a clear vision – every other component depends on this first step.

Evaluate Your Organization

A skilled strategist will allow you to evaluate your organization to determine areas of strength and weakness. At the Growth Architect, I incorporate my 5-Star Success Blueprint which provides a stencil to lay over an organization to find where changes need to occur. Our personalized strategy allows us to quickly diagnose areas within an organization where problems are stifling progress and then design a Success Blueprint that begins the path toward exponential results. 

First, we assess the idea/vision for clarity. Second, we determine the viability of the offer/product/service. The third step focuses on the systems to determine if they are creating more work or helping accomplish goals. Fourth, we assess the team dynamics to establish if they are collaborating and communicating effectively. Lastly, we determine if the leader is involved, visible, transparent, and clear. By evaluating these five areas and creating a strategy to bring weak areas into alignment, we can dramatically amplify the organization’s growth.

By knowing which area to address, organizations can stop the cycle of repeatedly putting a band aid on the problem and achieve alignment in each vital area. 

Align Your Organization for Success

Once all of these components are aligned, as a strategist, I help organizations construct a sound, working business strategy that will propel growth. Because business is dynamic, this is not a “one and done” process. You must consistently revisit and adjust as you experience growth and change for your strategy to continue to work. To do this, we apply the following Growth Architect process–

  • Uncover – Find the issues
  • Growth System – Create your roadmap
  • Growth Strategy – Intentional implementation
  • Growth Authority – Scale your impact

The value of a well-crafted business strategy to the success of your business cannot be overstated. In this changing business environment, consider the benefits a strategist can bring to the success of your organization. At the Growth Architect, my goal is to help you develop a business strategy that will give you the map you need for success. If you want to learn more about building a better business strategy, then watch my video, and contact me when you are ready to create your growth strategy!

Let’s grow!


Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.


Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.


Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.


Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.


To book Beate to speak or train please connect here. Your Time Is Valuable!

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