In the current age, video social media websites are becoming some of the most influential platforms for any aspiring business owners. It’s no secret that more and more businesses are hopping on the Youtube trend and all for a good reason.

In this video, I talk with Ramon, my videographer and director, about what it takes to grow your channel on Youtube and why it’s so important in the first place. We offer some suggestions that will help you maximize your message to your audience. While good production values and coherent script make a huge difference, what’s most important is to focus on finding your niche. What is it that is unique about you? Embrace that.  

Ramon and I also discussed the ‘sameness’ of so much content on YouTube. You shouldn’t want to copy someone else’s YouTube presence in either through looks, thoughts or words. Finding your own way to be compelling is what will set you apart!

Following the crowd isn’t likely to make your channel grow; you’ve got to have something unique. As Ramon says, “it can be slightly horrifying” to ‘be you’ but it is so much better than a repetition of what others are doing.

I hope this video will help you understand how to use your uniqueness to gain a foothold in the social media platform. YouTube can be a powerful tool to grow your business right now as we’re unable to connect and network in person. And if done wisely, you will for sure get the most impact possible. If you liked this video, kindly ‘Like’ and ‘Share’ this within your network.

Let’s Grow,


Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly-successful global business, and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal and inclusive work environment that fosters creativity, employee engagement and corporate growth.

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

To book Beate to speak or train please connect here.

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