The purpose of your podcast should be to bring money into your business and build your authority. If you are not monetizing your podcast, then it is time to adjust your podcast strategy and shift your audience from listeners into customers.
One of the biggest misconceptions I see with most podcast hosts revolves around the expectations of going viral; I call it the Joe Rogan concept of owning the air. At some point in the future, they will make it big – huge – and amazing things will happen. But when asked to explain these amazing things that are going to happen, they have no answer, no clue – zip, nada, zilch! Of course, you want to accumulate a multitude of listeners, but you have to plan how all these guests can begin to translate into money. You must get past the thought of simply wanting fans and figure out how your listeners can help you generate income.
Turn Listeners Into Customers
As a podcast host, every action you take must focus on your podcast’s monetization strategy. Your goal is to figure out a way to turn your listeners into customers or build your authority. Every new listener needs to be viewed as a prospect, and you are using this time to nurture them into customers or build your authority in a way that takes you to a different level. When you view your podcast this way, you begin to build potential clients and elevate yourself by reaching a different caliber of guests.
Evaluate Your Strategy
If you are not making money right now; if you are on the air, but you are not turning your podcast into dollars, and you have no products or services to sell; if you have listeners that love you, but they are not buying anything, then you have a major problem – You have a hobby and not a business.
As the Growth Architect, I want to help you make this shift, build authority, and use your podcast to make money by providing you with strategies specifically designed to help you make this shift. My Masterclass is launching right now that will teach you the steps needed to monetize your podcast. If this is something you need, email or DM me your information, and I can provide you with information on how to join my free Masterclass that will help you begin to monetize your talent. If you want to know more, check out my video.
Beate Chelette is The Growth Architect & Founder of The Women’s Code, and provides visionaries and leaders with strategies, blueprints and results-oriented, tangible tools and techniques that give clear steps to improve business systems, strengthen leadership skills and teams so that you can scale your impact.
A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.
Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” –a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”
To book Beate to speak or train please connect here. Your Time Is Valuable!