As a business strategist, I always find it interesting when I do an internet search on how to grow your business. I see things like doing your research, building a sales funnel, creating customer retention, and participating in networking events. That’s all great, but how do you do these things? There is almost always little-to-no information on how to accomplish your goals. Certain elements must be in place to grow your business, and this is exactly what I help people do, and I am going to share with you the structure I developed to grow businesses.
At the Growth Architect, we design everything around growth, scaling, amplification, and authority building. Think about this as a pyramid; one side is strategy, one is systems, and the other is authority – it takes each piece working together to grow your business effectively.
Know What You Want
Before you can craft the pieces of a strategy, you must determine what you want to achieve; this becomes your goal. Then, you begin creating a plan to reach your ultimate goal with specific pieces designed to reach success. What are your expectations? A laptop lifestyle? Is it brick and mortar? Are you looking to make $150,000 or build a 10-million-dollar business? Once you have a clear picture of where you’re going, you can create a strategy to get you there. How you present your business to the world is all driven by what you want – the goals you are trying to achieve.
Audience and Systems
Once you have your overall strategy, your North Star, the next step is determining the systems you must build to make your vision a reality. This is where your workflows come into the picture, and you create your unique value proposition, which establishes the positioning of your business. Who are you selling to? What problem are you solving? You can only answer these questions through an intentional, step-by-step process. If this is where you are, I recommend starting with my Airtight Avatar. This is a foundational piece I give away for free to help you nail down this critical part of the process. The downloadable guide will allow you to uncover precisely who you are targeting, and once you know your audience, you can take the following steps in your business strategy.
Build Your Expert Status
Now that you know who you are selling to, the problems you are solving, the offer you need to make to target the right people, and you are building the systems to operate your business, it is time to begin building your authority. If you are an average person, one of the first things you must realize is that celebrity status is reserved for only a few people. Most of us, especially those who talk and give advice, will rarely reach that level, and that’s okay. Your goal is not to go viral and reach celebrity status. Your aim is to put the pieces together to reach expert status – speaking, networking, executive roundtables, LinkedIn strategies, masterminds, podcasting – whatever it is that aligns with your personality. This determines how you turn on the client attraction machine that will bring leads into your system and convert them into sales and clients, allowing you to follow your outlined strategy.
That’s how you grow a business. So forget all the vague things you hear that don’t give you the essential elements you need to reach success. These are the actual things you must do. It’s not about an event; it’s a process – an overall strategy that gets you somewhere. As the Growth Architect, my goal is to provide you with the strategies needed to help you grow your business and reach your goals. If you want to learn more about creating a business strategy, watch my video, and contact me when you are ready to develop your growth strategy!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, and provides visionaries and leaders with strategies, blueprints and results-oriented, tangible tools and techniques that give clear steps to improve business systems, strengthen leadership skills and teams so that you can scale your impact.
A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.
Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” –a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”
To book Beate to speak or train please connect here. Your Time Is Valuable!