A solid business strategy should provide a company with the tools to see growth and reach its goals, so what went wrong if it’s not producing the intended results? Typically, this deficit occurs when a company has one overall strategy that lacks all the pieces needed to succeed. Within a strategy are several business components that have to align for your overall business strategy to work – a marketing strategy, a branding strategy, lead generation sales – and to experience success, they all have to work together.


No One is Good At Everything

One reason that many business strategies fail revolves around the tendency for leaders to focus on what they do well. Although this is a normal human response based on an innate desire to experience success, what happens in business is that it creates a lopsided business environment that lacks alignment. Leaving out the areas in which we do not have natural abilities makes a really wonky business strategy that can’t work because it’s not optimally aligned. If you want to create a consistent growth strategy for your business, you must focus on all of the critical components, not simply the ones in your areas of strength.


Align Your Strategies for Success

To experience successful growth in your business, five areas must be aligned:

  • Define your customer – who you are targeting for sales
  • Develop an offer that solves a particular problem based on their needs
  • Build a system strategy aligned with your target audience and what they need
  • Develop a strategy for your people
  • Align your leadership strategy for success


Once all of these components are aligned, you have a sound working business strategy that will propel growth. Don’t make the mistake of thinking you only have to do this one time, and then you will never have to do it again. Because business is dynamic, it must be revisited and adjusted as you experience growth and change for your strategy to continue to work. 


Start With the Airtight Avatar

If you realize the strategy you are using right now is not working and you want to make changes, I recommend that you start with my Airtight Avatar. This is a foundational piece I give away for free to help you nail down the first piece of your strategy. The downloadable guide will allow you to uncover exactly who you are targeting; knowing your audience will then allow you to begin the steps to the rest of your business strategy. What do you need to offer this person? How can you create leads to attract them into your funnel? What message do they need to hear? How do I position the offer so they will say yes? In less than an hour with the Airtight Avatar guide, you can begin aligning a business strategy that will position you for success.


At the Growth Architect, my goal is to help you develop a business strategy that will give you the map you need for success. If you want to learn more about building a better business strategy, then watch my video, and contact me when you are ready to create your growth strategy!




Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

To book Beate to speak or train please connect here. Your Time Is Valuable!

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