Today we delve deep into the world of podcasting with Spencer Carpenter. Spencer is the founder of Outlier Audio, a full-service podcast booking agency that specializes in representing successful entrepreneurs, business professionals, and investors in the real estate industry. In this episode, he shares his secrets on how to grow your authority with podcasting and land yourself as a guest on a show.
You’ll learn how to position yourself as a valuable guest by leading with your unique insights and knowledge, rather than just your job title. Spencer also explains how appearing on a podcast can help you expand your network and grow your authority, whether you’re a professional or just starting out. Listen in to hear the strategies he uses to help his clients become guests on top-rated podcasts and learn how to leverage this medium to take your business to the next level.
What You’ll Learn In Today’s Episode:
- Why Spencer decided to pivot his career.
- The difference between authority and expertise.
- How to use a podcast to build your authority.
- What you should lead with when pitching yourself for a podcast.
- How being on a podcast can grow your authority.
Resources Mentioned:
- Spencer Carpenter: Website | Instagram | LinkedIn
- Outlier Audio Instagram
Ideas Worth Sharing:
“If you have some amount of knowledge that the average person doesn’t know, you can be a podcast guest. You just have to know more than the listener and be able to provide value to them. – Spencer Carpenter Click To Tweet
There are a lot of people with really valuable information out there, and they should be treated as more than just their job title. – Spencer Carpenter Click To Tweet
You want every word in your pitch to have a purpose. – Spencer Carpenter Click To Tweet
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