As an SEO copywriter, Erin Ollila helps business owners and brands refine their marketing message so that it resonates with their target audience. (For those who don’t know, SEO is the practice of optimizing your website content so that it appears higher in search engine results, which means using keywords to create content that is relevant and helpful to your target audience.) Erin joins the show today to explain how to create a website that has the best user experience, converts leads into paying customers, and is easy to find online.

Listen in as she explains the importance of understanding where your clients are coming from and where they are in their buying journey. You will learn why SEO is not something that usually happens overnight, how to conduct keyword research, and how to effectively repurpose your content.

What You’ll Learn In Today’s Episode:

  • How to convert your leads into paying customers.
  • The importance of creating a user-friendly website.
  • Why copy should lead design.
  • The difference between SEO copy and the copy most business owners use.
  • Why you must know who you are speaking to and what they want to hear.
  • How to repurpose content.

Resources Mentioned:

Ideas Worth Sharing:

We don’t just want a visitor to our website—we need a clear plan on how to move them through the pages. – @erinollila_ Click To Tweet

Copy should be informing design. – @erinollila_ Click To Tweet

SEO is a long-term game. – @erinollila_ Click To Tweet

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