Mike Capuzzi is a publisher, author and book publishing coach, and for the past two decades, he’s been helping business owners, entrepreneurs and corporate executives create better and more effective marketing. Today Mike joins the show to share how you can (and should) write and publish a short helpful book so that you can stand out from the crowd and create a level of authority that your competition doesn’t have.

Listen in as Mike explains how writing a book can become a part of your business strategy, as well as why writing your short book doesn’t have to take you years. You will learn the importance of having a succinct message, what to do if you don’t think you’re a good enough writer and Mike’s advice for anyone who is a perfectionist wanting to write a book.

What You’ll Learn In Today’s Episode:

  • The benefit of writing a book.
  • How writing a book can differentiate you from your competition.
  • How writing a book can play into your strategy.
  • The power of hard copy books over an e-book.
  • Where to start if you want to write a short book.
  • How to get the essence of what you’re trying to say.

Resources Mentioned:

Ideas Worth Sharing:

A lot of business owners, entrepreneurs, and corporate executives should have a book if they want to differentiate themselves and stand out. – Mike Capuzzi Click To Tweet

Focus on personality, not perfection. – Mike Capuzzi Click To Tweet

If you’re helping people today in your business, you can write a book. – Mike Capuzzi Click To Tweet

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