If you have a business, you are likely looking to grow, but you may be unsure of the steps to take to make it happen. Most people have tried things or looked at other companies and tried to mimic what they are doing, but often, these things don’t seem to work. There are specific elements that must be in place to grow your business. In this article, I will share the tools I have designed and used with hundreds of companies and entrepreneurs to grow your business immediately.
Determine Your Growth Blocker
The best way to start is by discovering what area in your business is blocking your growth. And growth is typically blocked by having deficiencies in one of these three areas – strategy, systems, or authority. Once you determine what is blocking your growth, you can begin taking the steps necessary to fix that part of your business. If you are unsure of your growth blocker, I have created a free quiz, and in two minutes, you can know precisely where you need to begin. This is the best place to start if you want to create a client attraction machine and grow your business.
The next step in growing your business is to look for any areas that are out of alignment or have gotten out of order. In my 5 Star Success Blueprint, I will take you through the step-by-step process that evaluates specific components of your business and ensures that each piece is in order and properly aligned to take you to that next level.
To experience successful growth in your business, five areas must be aligned:
- Idea and Audience
- Your Offer
- Systems Management
- Team Development
Often, someone is excellent at one or two areas and then leaves out something that doesn’t come naturally to them. For instance, I spoke with someone today that does not like to make sales calls, and sales calls happen to be a big part of the offer. This means they will need to design a system to make them get on the phone and make these calls. The job of business is to drive sales and generate income, so you have to figure out where you are lacking and find a way to get realigned for growth.
Attract the Right Clients
Finding clients cannot happen by accident; this must be deliberate because every strategy you build is based on knowing who these people or companies are. Without knowing your potential audience, you cannot develop a client attraction strategy, and it will be almost impossible to experience growth.
If you aren’t clear about who your ideal audience is or if it has shifted, then it is time to go back to the basics. If this is where you are, I recommend starting with my Airtight Avatar. This is a foundational piece I give away for free to help you nail down who you are selling to. The downloadable guide will allow you to uncover exactly who you are targeting, and once you know your audience, you can take the following steps in your business strategy.
Grow Your Authority
To improve your expert status and become a dominant force in your industry, you must learn to establish a framework for building authority. The goal is never to be the best-kept secret; the goal is to reveal yourself as an authority and expose your brilliance to the world. I have put together a tool that allows you to evaluate the three elements of success for growing your authority. In my whitepaper, you will find out how to show up in the market right now. Whether you have a long-term brand-building plan or are just getting started, we can help you figure out how to get there quickly, so download the paper, read it, and begin implementing what you learn immediately.
Evaluate Your Strategy
Many people think this part is boring and may not be perceived as sexy, but the overall strategy cannot be overlooked in growing your plan. Once this piece is in place, it needs to be broken down into four sub-strategies implemented every quarter. Without a breakdown and a timeline, you will be tempted to place multiple programs and plans in all at the same time. If you are doing this, it is ineffective for your growth. You need to ensure that you don’t do more than one thing at a time – focus on one each quarter. I encourage you to check out our Ultimate Client Challenge, which will launch in February and allow you to look at all the different pieces you need to build a client attraction machine.
At the Growth Architect, my goal is to provide you with the tools you need to succeed in growing your business. If you want to learn more about building and growing your business, watch my video, and take advantage of the links I have given you in this article specifically designed to help you grow!
Beate Chelette is The Growth Architect & Founder of The Women’s Code, and provides visionaries and leaders with strategies, blueprints and results-oriented, tangible tools and techniques that give clear steps to improve business systems, strengthen leadership skills and teams so that you can scale your impact.
A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.
Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” –a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”
To book Beate to speak or train please connect here. Your Time Is Valuable!