Hiring the best people is one of the most important things you can do to grow, build, and scale your business, but you may not know the most effective steps to take to find the right people. Most employees are looking for more than a salary; they want to feel a sense of belonging and the opportunity to contribute to a larger cause. By learning to reverse engineer your hiring process, you can find the right candidates to grow your organization.

Know Your Value Proposition

Before you can ever effectively hire a single person, you must know your unique value proposition – why should they want to work for you? To compete with larger companies that can toss out money and benefits to people, you need to know what makes you different and your attraction factor. What does your company have to offer that would make someone want to get on board with you? Your unique value proposition is critical to attracting the best candidates to your company because they must want to work with you; give them great reasons.


Understand Your Culture

Culture is king. If you have not taken the time to understand your culture and be able to talk about what it is like to work in your company, now is the time to learn how to articulate your culture to a potential hire. Anyone interested in working for you wants to know what you value and how they will fit within your culture before committing to becoming part of your team. Take the time to build your culture and understand how to describe it to others accurately; this is never wasted time.

Know What You Can Automate

Once you have established your value proposition and you can describe your culture, it is time to work with a strategist, like us, to analyze your company and entire workflow and look for areas you can automate. You never need to hire anyone for a task that you can automate. Using project management software will provide you with multiple tools, which are cheaper and more reliable than hiring people to do the work manually; once you have it up and running, it is much less work for you.

Outsource Before Hiring

You always want to outsource before you make a hire. Outsourcing allows you to find subject matter experts from all over the world that can perform tasks at the lowest cost and the highest quality. With automation in place first, you have the proper system that makes your work accessible to teams around the globe. For instance, in my company, we work with people from all over the United States and other countries like India and the Philippines. We can do this because we spent time on the front end building the systems and automating our processes. Outsourcing is a win-win for your business because it allows you to access the best and brightest talent and save money while giving you the ability to scale much, much larger. 

Hire Your Ideal Candidate

Once you have completed these four steps, you are ready to begin hiring your ideal candidate. This is where clarity in what you have to offer becomes vital to the process; what do you offer that makes you irresistible to those looking for work? Describe your culture and what a career map looks like for them when they join your team, including everything they can learn and what they will be doing within your company. Now you have painted a picture for your candidates so they can clearly see how they fit in your organization, why you need them, and how they can benefit from working with you.

Your offer is about more than salary – you may encounter prospects that are looking for the most money, but hiring is not always about money. Multiple studies show that when attracting great employees, many are not out looking for the most money. They are searching for a good salary that fairly compensates for their work, but they are looking for more than that; they are looking for fulfillment and a sense of belonging. By learning to reverse engineer your hiring process, the pre-hiring steps will lead you to find the best people for your job and the ideal candidate that will truly become part of your team. 

At the Growth Architect, I want to give you the tools you need to put a fantastic team in place to help you reach your goals. By learning the steps to hire the best people, you can eliminate the guesswork of attracting and hiring great candidates for your company. If you want to learn more about hiring your team, watch my video, and contact me when you are ready to develop your growth strategy!

Let’s grow!



Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.


Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.


Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.


Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.


To book Beate to speak or train please connect here. Your Time Is Valuable!

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