If you are working to scale your business, you can eliminate confusion and chaos by following a step-by-step process. Using my 5-Star Success Blueprint, you can build your business systematically and have all the elements needed to scale your business successfully. My overview of these five steps will allow you to understand where you are currently and the areas to work on to continue to scale your business.
Perfect Your Idea
If you want to scale your business, it is impossible to do anything until you have perfected the first step – your idea. Before you can sell or provide any service, you must understand what makes you unique and how what you provide differs from other things your audience has to choose from. When honing in on your idea, the best place to start is to know who you are selling to and how what you have to offer can solve their problem. You need to begin by asking yourself — What problem do I solve, why would they want what I have, and why am I the right person to sell it to them? Once your idea is perfected, you are ready to advance along the continuum.
Streamline Your Offer
When you know who you are selling to and the problem you are solving, you can move into step two, making the offer. What you offer and how you offer it directly relate to the person you are trying to reach and the problem you are trying to solve. This is where you can streamline your offer with a value-based proposition, packaging and bundling offers, and specific services. I always recommend checking out your competitors to ensure your offers are comparable to theirs. Finding the right price point is critical for success in your offer.
Build Your System
You are ready to begin building your systems when the idea and offer are set. These systems could be project management, your CRM, lead generation, etc. – whatever you determine is needed to grow your business. Without an understanding of your system, it will be impossible to hire and manage your business effectively because your methods will become scattered and inefficient. You cannot possibly know who you need on your team without knowing what your systems require.
Hire Your Team
With these three pieces in place, it is time to hire your team. Because you have all the other elements in place, you can be exceptionally clear on the people you need in your business to ensure the systems are running, offers are converting to sales, and customers are served. People often hire before they have the other steps in place, stifling productivity because the steps actually need to be reverse engineered for success.
Focus on The Leader
Lastly, as a leader, it is critical to self-reflect and assess your role in the business. If you are constantly in the weeds and overwhelmed – busy doing stuff, stuff, stuff, and stressed out, it becomes impossible to lead effectively. When we look at optimal growth alignment in our growth architecture, we ask leaders the tough questions – Are you leading, or are you still trying to do everything yourself? Are you making every sales call? Are you doing all the outreach and still trying to manage your website? The answers to these questions matter because they reveal your level of trust with your team and allow you to assess areas you can release and find time to lead your business.
At the Growth Architect, my goal is to help you develop a business strategy that will give you the tools you need for success in building your business. If you want to learn more about building and scaling your business, then watch my video, and contact me if you want me to lead you through the 5 Star Success Blueprint.
Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.
Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.
Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.
Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.
To book Beate to speak or train please connect here. Your Time Is Valuable!