Ever find yourself thinking, “If only my clients could see what I see, they’d understand exactly why they need my solution”?
As business owners and visionaries, we often undergo our own transformation and realize that what we thought was the issue, isn’t the real issue. It’s something else. That’s why we naturally focus on the deeper, bigger-picture issues. We spot the underlying systemic problems and want to tackle them head-on. But often, our buyers aren’t looking at that deeper issue because they don’t know they have that problem. They’re staring right at the urgent, surface-level challenges that demand their immediate attention.
And here’s the hard truth I had to learn through years of experience:
Your ultimate goal might be to fix the core issue that causes the problem—but your initial product or service must solve the problem your buyers clearly see and urgently feel.
Why Your Buyers Don’t Immediately See the Core Problem
People don’t buy solutions to problems they don’t know they have. It’s that simple. It doesn’t matter how groundbreaking your idea is—if it doesn’t match the immediate needs your buyers feel, they won’t engage. You hear things like–there is something there but I am not sure…
Your buyers purchasing decisions are driven by:
- Frustration over something they can’t solve
- Pain that needs to go away immediately
- Challenges that are outside their zone of genius
They might not yet recognize the deeper root causes. That means your initial offering must address the problems they see first.
Your Buyers Want Immediate Results, Not Just Big Visions
Here’s a case study:
You know your client’s entire customer service system is inefficient. The tech is outdated, fragmented, and hurting their long-term success. It can’t be scaled at the level that it should be. You want to help overhaul their system entirely. But your client only sees one issue clearly: customers complain because the service responses are too slow.
To them, fixing response times is critical right now. So that’s precisely where you start. Solve that immediate, visible pain first. Deliver quick, noticeable improvements, and build trust.
Once clients experience this initial win, they’re more open to exploring the broader, more systemic solutions you envisioned from the start.
Address the Immediate Pain, Then Guide Them Deeper
Addressing the immediate pain points is the smart vision—think of them as stepping stones.
First, build trust by solving their current frustrations effectively:
- Show that you listen.
- Prove your solutions deliver quick, tangible results.
- Make the pain go away.
- Establish credibility and trust through fixing what they want to see fixed.
Then, when they’re ready and with a good experience under their belt, guide your clients gently toward understanding the deeper root causes and the bigger-picture changes you can offer.
Solve One Thing First, Transformation Comes Later
Solving something creates trust. Trust creates openness to deeper change.
Remember:
- Your clients buy immediate solutions, not distant promises.
- Solve the problem they see clearly first.
- Then guide them toward your bigger vision and solve the cause of the problem.
Ready to Align Your Products With Visible Buyer Needs?
If you’re ready to build a business model that resonates deeply with your buyers’ immediate needs and creates real transformation over time, let’s talk.
💡 Book your Uncovery Session today, and we’ll uncover exactly how you can align your solutions with what your buyers truly want—and need.
Your vision is powerful, but clarity of what you want to solve first is the most important step.
Let’s grow!
Beate
