Here’s something many people don’t know: We’ve been sold a narrow definition of success.
Revenue. Profit. Metrics. Bank account balance.
Getting there. To the point when you can enjoy life.
Listen — I love growth. I believe in building businesses that create wealth, freedom, and opportunity. I’ve built those businesses myself. I’ve seen the numbers rise. I’ve closed the high-ticket deals. I’ve celebrated the financial wins.
But let me be share a learning:
The money is not what stays with you. The money doesn’t wake you up fulfilled. The money doesn’t make you proud years down the line.
What does?
The difference you make.
That moment when someone says:
“Because of you, I took the risk and built this business.”
“Because of your podcast, I had an aha that led to the insight that led to the breakthrough.”
“Because of your system, I built the life I was meant to live.”
That’s what actually matters. I will always remember the moment when I was attending an event in Boston and a woman literally ran across the room and flung herself into my arms and said: “You don’t know me, but you changed my life. I took your course. Because of you I am here.”
Money is Measurable. Impact is Unforgettable.
Let’s break it down.
Money keeps the lights on. Money buys choices, freedom, experiences. Money solves problems. But if money is your only metric? You’ll constantly feel like something’s missing. Because you need more. Always more. Always another there to get to.
Impact fills the gap.
Here’s what impact looks like in real life:
✅ You help another Founder of the Future to find their voice and it clicks for them
✅ You guide a struggling entrepreneur to build that business that feeds their soul
✅ You empower someone to stop playing small and step into their life purposel
✅ You create ripple effects that go beyond transactions — but transform lives
No spreadsheet captures that. No KPI reflects it. No revenue report measures that. But that is what resonates long after we are gone. The impact we made on others.
The Dangerous Trap: Chasing Money Without Meaning
Let’s get real.
I see this all the time — talented entrepreneurs, experts, founders, leaders… burning themselves out chasing revenue. They hit the targets, they “scale,” they chase client after client — but the joy? The fulfillment? Gone.
Their business looks good on paper — but behind the scenes? They feel empty, disconnected, even resentful. Family life is tense, health and self care? Not so good. Social life outside of work? Not much. Sound familiar?
Money or success without deeper meaning or a reason to do it leaves you unfulfilled.
But when you lead with impact — when your business is designed around the difference you want to make — everything shifts.
The fulfillment shows up. The momentum builds. And yes, the money follows — but now, it’s rooted in purpose.
Is it Time to Redefine What Success Means to You?
Here’s the mindset shift I teach every entrepreneur, consultant, and leader I work with: Stop measuring success only by the numbers. Start measuring by:
⚡ The difference you make in people’s lives
⚡ The growth you create for your clients
⚡ The ripple effect your work unleashes
⚡ The alignment between your business and your true mission
⚡ How you feel doing this work and how what your body tells you
Because here’s the thing:
When your business model aligns with your values… When your offers solve real problems… When your message reflects the impact you stand for…
That’s when success becomes sustainable. That’s when business feels meaningful. That’s when growth doesn’t come at the expense of your soul.
Money is a Byproduct. Impact is the Driver.
Look, I’ve built the $40 Million Success Blueprint. I’ve helped businesses scale. I’ve worked with giants like Amazon and Chevron, I’ve spoken in big rooms, I’ve shown entrepreneurs how to package their expertise, build systems, and create rapid growth.
But let me tell you the truth behind all of that: The money? I love it, but that’s not what I remember. The impact — the stories, the transformations, the lives changed — that’s what lasts.
The clients who saw the biggest breakthroughs? They weren’t just chasing numbers. They were building impact. They were clear on their mission. They led with service, with purpose, with alignment.
And guess what? The revenue followed. Because when your work makes a real difference, people notice. They lean in. They trust you. They buy.
But the legacy? That comes from the lives you change along the way.
What Happens When You Lead With Impact
When your business is designed around impact — everything clicks.
✅ Your message resonates like a radio station it emits the signal to attract the right people to you
✅ Your offers feel aligned and authentic because they are
✅ Your clients become success stories as they believe in themselves on a different level
✅ Your work energizes you, instead of draining you
✅ You build a reputation rooted in trust, not just hype
Impact turns your business from a transaction into a transformation.
And ironically, when you focus on real impact? That’s when the biggest opportunities, collaborations, and growth show up.
Because people don’t remember you for your revenue goal. They remember how you made them feel, as Maya Angelou famously said. They remember the confidence you helped unlock. They remember the success you helped them create.
That’s legacy. That’s leadership. That’s real success.
Final Thoughts: Build the Business That Makes a Difference
You can chase money. You can burn yourself out on the treadmill of more, more, more. Or you can build a business that aligns with your values, serves your purpose, and makes a real difference.
Impact first. Revenue second. Fulfillment always.
That’s the business I help my clients design. That’s the legacy I care about. That’s what truly matters to me. That’s the painful shift, the joyful emergence that I experienced on a much deeper level after my life burned to the ground on January 7th in the Palisades Fire.
If you’re ready to stop chasing empty numbers — and start building impact that lasts — DM me. Let’s align your mission, your message, and your business model so you can create success that feels as good as it looks.
Let’s grow!
Beate
