How you set your price can have a huge impact on your business, and understanding how pricing affects your business model will help you better choose price levels. So, where do you begin with pricing correctly? In this episode, Per “The Price Whisperer” Sjofors joins the show to share how to take a holistic approach to price to ensure your business is growing as quickly as it could. 

Listen in as Per explains the importance of finding a way to differentiate yourself from others in the market in a way that adds value to your customers so that you can charge the premium price you deserve. You will learn why pricing too low can have a negative impact on your business, the problem with discounts, and the variables that play into your profit.

What You’ll Learn In Today’s Episode:

  • How pricing and strategy go together.
  • Why pricing is essential to successful business growth.
  • How to set a good price for your product.
  • The steps you should take if you want to raise your price.
  • What may happen if you price too low.
  • The issue with discounts.
  • Three variables that profit comes from.
  • The importance of understanding your numbers in your business.

Resources Mentioned:

Ideas Worth Sharing:

Almost all companies use the wrong pricing strategy. – Per Sjofors Click To Tweet

Find ways to differentiate yourself that adds value to the customers. – Per Sjofors Click To Tweet

Profitability is what fuels every company. – Per Sjofors Click To Tweet

Share the Love:

If you like the Business Growth Architect Show

Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Amazon, Google Podcasts, or by RSS!



Pin It on Pinterest

Share This