The market is ever-changing and for many businesses, growth has become more difficult as paid ads are becoming less reliable. So, what can we do to scale our businesses without the use of paid ads? And is there a certain type of content we should be focusing on instead? In this episode, Emmanuel Eleyae, Founder and CEO of Eleyae Systems, joins the show to share how to use short-form content, such as TikTok, Instagram Reels, and YouTube Shorts, to scale your business.

Listen in as Emmanuel shares his systematic approach to growth and how he helps his clients build brands online that are effective and scalable. You will learn how to overcome the fear of change, the importance of showing who you are as a person when marketing for your company, and how to stay relevant in this new market.

What You’ll Learn In Today’s Episode:

  • How strategy plays into Emmanuel’s business model.
  • The benefit of implementing a subscription model over a project-based fee.
  • How to overcome the fear of change.
  • Why it is essential to embrace change as a business owner.
  • The importance of finding ways to connect with your audience.
  • How to stay on target and keep your content interesting.
  • The importance of keeping it real online.

Resources Mentioned:

Ideas Worth Sharing:

Embrace the suck. It’s going to be hard and it’s going to be challenging… but it comes with the territory. – @EleyaeSystems Click To Tweet

The people who will be left behind are the people who were frustrated and scared of the fact that marketing changed so dramatically in the past 5 years. – @EleyaeSystems Click To Tweet Entertain people. People just want to be entertained. – @EleyaeSystems Click To Tweet

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