Depending on where you are in your business, being a part of events can significantly help you to amplify your message, scale your business, and leverage your time. How do you know if your business is the right type for events? And where do you even begin with planning an event for your business? Today Shay Wheat, CEO of Grace & Ease Productions, Inc., joins the show to share how to create a wave of change in your community through events.

Listen in as Shay explains her favorite strategy when it comes to events, as well as how to fill an event to ensure you don’t have too many empty seats. You will learn how to figure out the real numbers for your event, why you shouldn’t attempt to create a business event alone, and why you must always have an offer for every single event you host.

What You’ll Learn In Today’s Episode:

  • The power of using events to grow your business.
  • The different phases of events to scale your business.
  • Why people will not come to your events just because you build it.
  • How to fill an event (even if you don’t feel like you have many followers).
  • The benefit of hiring an event manager. 
  • Why every single event you host should have an offer.
  • The power of community.

Resources Mentioned:

Ideas Worth Sharing:

Every single event you host has an offer. – @ShayWheat Click To Tweet

{In our businesses,} we will never go back to the way it was before {the pandemic}. – @ShayWheat Click To Tweet

In person is where the biggest breakthroughs happen. – @ShayWheat Click To Tweet

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