Don’t Expect Others to See Your Value If You’re Not Clear About It Yourself

Don’t Expect Others to See Your Value If You’re Not Clear About It Yourself

This is a bit of a phenomenon,  something I’ve seen over and over again — in entrepreneurs, consultants, creatives, even executives. It’s this painful, frustrating, sometimes heartbreaking pattern: You’re doing the work. You’re showing up. You’re...
Impact Isn’t Just About Money. It’s About the Difference You Make — That’s How I Measure Success

Impact Isn’t Just About Money. It’s About the Difference You Make — That’s How I Measure Success

Here’s something many people don’t know: We’ve been sold a narrow definition of success. Revenue. Profit. Metrics. Bank account balance. Getting there. To the point when you can enjoy life. Listen — I love growth. I believe in building businesses that create wealth,...
You Need a Clear Signature Growth System: If Your Messaging Is Unclear, Clients Won’t Buy

You Need a Clear Signature Growth System: If Your Messaging Is Unclear, Clients Won’t Buy

Here’s a major issue I see all the time: How many times have you looked at a business, a coaching program, a consultant, or a service provider and thought — “What exactly do they do?” They just did a pitch, explained for 10 long minutes what they do and how they do it...
Build the Blueprint for the Strategy First—Then Decide What Belongs Inside

Build the Blueprint for the Strategy First—Then Decide What Belongs Inside

Why Most Entrepreneurs Build Backward—and How to Change That If you’re like most business owners I work with, you’ve already paid for and taken the courses. You’ve invested in the software. You’ve hired the copywriter, the coach, maybe even the VA. You’ve thrown...
Why Inspiring Others Is the Most Powerful Impact You Can Make

Why Inspiring Others Is the Most Powerful Impact You Can Make

We all have a story. Some stories are loud and dramatic. Others are quiet but powerful. Mine includes moments of breathtaking success and seasons of devastating loss. I’ve built businesses. I’ve lost everything—literally—overnight. I’ve stood on stages in front of...
Your Offer Needs to Be Like a Menu: How to Help Your Clients to Find More of What they Want

Your Offer Needs to Be Like a Menu: How to Help Your Clients to Find More of What they Want

Let’s talk about something that’s tripping up way too many entrepreneurs: the way your offer is structured. You could be brilliant at what you do. You could change lives. You could have the best program, service, or product in your industry. But if your offer is...

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