You feel it before you can explain it.
A sense of restlessness. A whisper that keeps repeating itself at odd hours. The same message showing up in books, podcasts, conversations. Something in you stirs—but the moment you notice it. Doubt kicks in:
Why now? I’m not ready.
Who am I to think I can do this?
What if I fail?
I’ve heard it a hundred times. I’ve said it a hundred times.
But let me say this clearly: If the universe is calling, it’s because you are ready—even if you don’t believe it yet. You wouldn’t be hearing the call if it wasn’t already your time to do this.
The Myth of Readiness
Let’s bust a myth that keeps too many brilliant people stuck:
We think “ready” is a feeling. It’s not.
We think “ready” means the path is clear, the funding is in place, the strategy is airtight, and we feel strong, confident, and focused. But the truth?
Readiness is a decision. A decision to trust the part of you that sees what’s coming—before your mind can catch up. Who told you that you won’t feel fear? You are called to be faithful. To the nudge. To the calling. To the next version of you that’s trying to emerge. Version 2.0 or version 3.0 whatever it may be for you.
The Universe Doesn’t Waste Invitations
Think about it. How many times in your life have you felt fully ready before doing something bold?
If you’re like me—probably never.
As I rebuilt my life and business after the worst time of my life (this is the reference to the Palisades Fire that destroyed my home, office, and podcast studio on January 7th), I am far from feeling that I am ready. For any of it.
When I sold my business to Bill Gates, I wasn’t sitting around waiting for him to show up. I had built systems. I had built value. I was out and about. I put the word on the street that I was looking for a buyer. But I didn’t feel it was even possible that I would be the person who gets acquired by a legend.
And when I became the Growth Architect and after the fire now got another call that I need to step it up and help Founders of the Future to build aligned, scalable, soul-connected businesses in much larger numbers— I am still having moments of self-doubt, of imposter syndrome, of questioning my worth.
But here’s what I’ve learned:
🟧 The calling arrives before the confidence.
🟧 The steps and the people show up after we make the leap.
🟧 The path and strategy unfold once you say yes.
Fear Doesn’t Mean Stop—It Means Pay Attention
When the universe calls, it doesn’t always use a gentle tone. Sometimes it’s a shove. A breakdown. A stinging loss. A moment where the old way becomes unbearable.
And you are still telling yourself:
“Now’s not the right time.”
“I don’t have the money.”
“I don’t have the energy.”
“I don’t know where to start.”
But underneath all those reasons is a single truth: You feel unprepared, you are waiting for a sign when the sign is staring right at you. But the opportunity is already here. You are just looking the other way.
If it wasn’t time… you wouldn’t be hearing the call.
Here’s What You Do Need
Courage. That’s it.
What you need is:
🟧 A willingness to begin. Even if it’s messy.
🟧 Support to build the structure. The business model. The systems. The tools.
🟧 Alignment with your why. Because when it’s anchored in purpose, you can weather the uncertainty.
🟧 A mindset that trusts the process. Rarely does an opportunity show up as a flushed out plan. And it’s probably not very comfortable.
Why You Feel the Nudge
The universe doesn’t push or inspire everyone in the same way. Some people can coast. Some people are fine following other people’s formulas and dreams. Some people defend their ways even if they are clearly not working.
But if you’re still reading this, chances are—you’re not one of those people.
You’re here because you know there’s something more. You’re being called to build something real. To lead. To serve. To shift from chasing success… to building a business that feeds your soul.
That’s a sacred calling. And it won’t leave you alone—because it’s yours.
Answer the Call—Even if Your Voice Shakes
Maybe you’re on the edge of something big. A new idea. A new business. A new role in the world.
And maybe you’re scared. Good. That means it matters. This is a prerequisite for success. It has to MATTER.
Every person I’ve coached who made a scary leap—who finally said yes—found out they were far more capable than they believed. Often at the tune of millions of dollars in revenue. Because purpose is a great Northstar to follow.
What they needed wasn’t another course. It wasn’t another “wait and see” moment. It was a blueprint for action. And the belief that the universe didn’t pick the wrong person.
Final Thought
When you hear your call—it’s never a convenient time. But it is always correct. If you don’t listen it only gets louder.
The next version of you is not waiting on more credentials, more clarity, or more permission. It’s waiting on your yes.
So if you’ve been feeling the pull, the whisper, the repeated signs…
Say yes. You are already more ready than you know.
👉 DM me if the universe is calling and you need help building the strategy that matches your soul. Let’s get to work on what’s next—for real.
Let’s grow!
Beate
