Growth ArchitectureGrowing, Building and Scaling Women's Businesses
Growing, Building & Scaling Businesses
What Is Growth Architecture?
STEP 1: TURN YOUR TALENT INTO A BUSINESS
Transforming Passion Into Profits
The first step includes a detailed uncovering process. We’ll discover your special talent and your business opportunity. Even if you have been in business for years, this will be a deep dive into unearthing the connection between your core values and your deep-seated beliefs about your business and even your clients. This step is enlightening and is often the catalyst for a total re-alignment of your business philosophy. What you learn about yourself can re-ignite the passion you used to feel about your career. You’ll gain new insights and a fresh perspective about your unique business.
We’ll solve the mystery of how you can best showcase your offering to your raving fans. No more wasting valuable time selling to the wrong clients. Once you understand the essence of you, it becomes obvious how you should present your irresistible value to clients. There is a precise formula for identifying and reaching your ideal clients. You’ll learn where to look for your best customers and how to effectively communicate in a conversational, non-salesy way. When the course of complete, you will take home a clarified overview of your business model and business plan, as well as a draft of your vision and a clear mission statement.
Available two times a year as a six-week online class, plus live weekly Q&A coaching calls or a private VIP Day.
STEP 2: HOW TO SELL MORE AND FEEL GOOD ABOUT IT
Your Guide To Closing Higher Sales Through Value Driven Packages
You have the solution to your customer’s problem, but you’re not sure how to compete against a bevy of low-cost providers. Or, you offer an intellectual service and are repeatedly asked to lower your prices because people don’t understand your value. It’s hard to know how to demonstrate your unique value proposition while maintaining a competitive price. Every business is about selling, and selling is simply a transfer of confidence. What method enables you to transfer your confidence to customers so they are willing to pay you the money you deserve? They need to believe in what you believe.
I will walk you through dozens of scenarios to help refine your pricing and position yourself correctly in your market. In addition, I will show you three must-know elements for maximum sales—and how to set prices you never thought you could charge. You will also learn how to package your offers in a way that increases their value to the consumer without eroding your profits.
This live workshop-style event covers the powerful Conversation Close script that will skyrocket your conversion rates. Your revenue can increase even if you only have a small customer base. After this three-day intensive live training you walk away with a clarified market position, names and prices for your services or packages, your own Conversation Close script, and the confidence to sell more and feel good about it.
Available once a year as a three-day live event in Los Angeles or private VIP Day.
STEP 3: AUTHORITY PLATFORM BUILDING
Become the Leader in Your Industry and a Recognized Authority in Your Field
To stand out you need to demonstrate you are the expert and the authority in your category. But, what if you are in a field that is already filled to the brim with other providers who promise similar results? Platform building involves a series of external and internal measures, along with a very strategic approach to establishing your authority. Although social networks have the potential to reach huge volumes of people, most businesses use social media without a clear and strategic approach that focuses on converting leads into buyers.
Here you will discover little-known tactics that will build your authority, multiply your efforts, and generate priceless exposure. We’ll evaluate which formula fits your personality so you can begin to implement the first steps of platform building right away. Being believable means your approach must be congruent with your beliefs, your style, and what you are comfortable with. We’ll discuss blogs, video, email outreach, public relations, books and special publications, press kits, promotions, special events, and networking to amplify your unique strategy for platform building.
Part of the year-long Mastermind or as a private VIP Day.
STEP 4: THE WOMEN'S CODE
The Women’s Code is a revolutionary system to support women to cope, collaborate, and lead in their careers as well as in their personal lives. Women face unique obstacles in business and function differently from men at the highest levels. Therefore, we need completely different tactical and practical strategies to lead and complete in the C-Suite. Through self-discovery we will examine what you want, identify your “super skill”, and map your individualized path to success.
You’ll master the three essential female-centric leadership attributes and learn how to use them in synergy with male-centric ones. The goal is to collaborate better and eliminate negative competition while achieving “balanced leadership” based on abilities—not gender. You’ll learn how to resolve conflicts, get your voice heard, lead and support your team (and get support in return), and how to highlight your leadership skills and fine tune your decision-making process. Using my proprietary time-based concept of ego-RHYTHM®, you’ll be able to take care of your team and yourself while achieving your personal career goals.
The Women’s Code is focused on fostering women leadership through providing tools, support, and training for women entrepreneurs, women in leadership positions, and organizations that want to promote women’s leadership.
- Part of the year-long Mastermind (for business owners) or as a private VIP Day.
- Available also as a three-day live workshop retreat.
- Available also a corporate training program.
STEP 5: GROWTH STRATEGIES
This high-level step is for business achievers who are aiming at seven-figure businesses (and multiples thereof). Things are working well, your business is making decent money, you’ve assembled a team, and you’re consistently achieving goals. Yet, your future growth and business scaling efforts are not clearly defined.
This step begins the shift from business owner to business leader. We’ll examine the specific actions needed to initiate the jump that gets your business to the next level. From writing an organizational growth chart, to examining best practices for your teams, to establishing hiring practices and standard operational procedures, this step is about calibrating and fine-tuning your personalized growth strategy. With your leadership skills defined from Step Four, you focus on maximizing your business’ human potential as well as the various automated modalities that will supercharge your company for streamlined growth.
Since I sold my creative business to Bill Gates in 2006 for millions, I’ve devoted my life to teaching the proven formulas that I still use in my successful business today. Having transformed the lives of thousands of entrepreneurs, I know exactly where the bottlenecks are that are in the path to explosive growth.
IT GETS LONELY AT THE TOP
Your business is doing well. Your clients love it, and they LOVE you. You are at a tipping point. But you realize you want and need MORE. For example connecting with other women just like you in a non-competitive setting. You don’t even mind the work, but you need more balance. And most importantly you need more support. These are the challenges successful women entrepreneurs face, and that is why I created Growth Architecture.