If you live in, or near Los Angeles please join me and attend Phyllis Chesler's book reading at the Temple of Arts in Beverly Hills. The reading of "An American Bride in Kabul" is on April 22, 2014. I've read the book and published my review on Amazon. The book is part memoir, political, historic, [...]
Just a short while ago I was hanging out with Christine Bronstein founder and CEO of ABOW (A Band of Women) and the fierce Leila Radan in San Francisco. We recorded this video about "Can Women Have a Balanced Life?" Both, Leila and Chris have read Happy Woman Happy World and have generously and passionately [...]
If you had enough of toxic offices and hurtful gossip you should watch this video explaining the very first step in creating a better team. Create a Bitch Free Office and get your team on the same page and here is how:
Let me know if this helps you to get everyone on the same page.
Your Coach Beate
Are you in the process of building your brand? If you want a brand that lasts, it is going to take time. Not only do you need to offer a great product, a solid service, and a fair price, you need a solid brand that embodies your company’s identity as a whole. When you are building a brand, you have to consider more than just what you offer. You have to consider what will evoke an emotional response with your targeted audience and what will make them feel closer to your business. If you are not sure where to start, learn how to build a successful and enduring brand and get to work.
Understand What a Brand is Before You Get Started
You cannot build something that you cannot accurately define. So many business owners who are not experienced with marketing and branding think that a brand is a business logo or a company motto. While both your logo and your tagline are part of your branding, they are just two small components of a much bigger entity. A brand is the message you send to inspire your clients and to motivate your employees. When you have the right brand, you are communicating the value you are offering to your targeted audience and making connections through your marketing efforts. By making emotional promises through your branding, you can generate a loyal customer base that will not jump ship to the competition.
Steps You Must Take to Successfully Build Your Brand
Any branding agency will tell you that it takes time to build a brand. You cannot expect your brand to be a success over time if you do not water it and watch it grow. Here are 3 steps all businesses should take to build a brand that will be enduring:
Consider who you are, what you offer, and why it matters to your audience.
You have to set yourself apart in some way. There are several different companies who offer what you offer are the same or a lower price. Think about the principles of your business and how these principles set you apart. Your brand needs to be unique and to do this you need to think about what makes your company different. Only after you know this, can you start building your brand.
Find Out What the Competitors Are Doing
You never want to develop the same brand as your competition. You should take time to find out what the competition is doing and build from there. Approach the industry from a new angle that stresses value to your customers and you might be able to scoop up some of the clients who are not dedicated to another brand already.
Find Out Who Your Target Audience Is
You cannot create a brand until you know what audience you are targeting. If you are targeting customers in a specific demographic, think about the demographic. Think about what they want, what they are willing to pay, and what matters most to them. This will truly help you build your brand.
If you get stuck developing your brand, consider hiring a firm specializing in branding consultancy to help you. Reputable firms have built brands from the ground up and know all of the mistakes to avoid. Create a brand people will not forget and earn trust and more business.
If you are like many women, you sometimes feel like exploding because everything in your life seems to pull on you at the same time. We’re all on a seesaw trying to balance our emotions, our attitudes, and our expectations. I hear from women all the time who say they feel overwhelmed, inadequate and out of balance as they struggle to keep up with career, family, relationships and social obligations. Then there’s financial uncertainty that bears down on many of us. It is a lot to deal with, and women everywhere are feeling it. Anxiety rates among women have soared in the last decade. And no wonder. They have one foot on the career gas pedal, they are in a serious relationship or intent on finding one, maybe thinking about when or if to have kids, or they’ve already started a family. Then there’s yoga or the gym to keep up with but often don’t, because there’s just too much going on.
In our frenzied world, is it even possible to achieve balance in our busy lives? The answer is a resounding yes. It’s not only possible, but achieving balance is imperative to our mental and physical wellbeing. And to simply enjoying life again. The good news is that there is an effective process that can help you identify—and retune—the areas of your life that have tipped out of balance—and make you feel even better about where you are. Knowing which areas those are and being clear about what you want are always the first steps of awareness. Ask yourself: what area of your life do you want to improve the most?
Maybe it’s learning how to relax, taking time out just for you—and not feeling guilty about it! Maybe right now you need to focus on getting ahead in your career or paying more attention to your husband and kids. You can’t focus on everything at once; no one can. Something always suffers and it’s usually us.
Here’s a short Balance Test. Find out which areas of your life are in or out of sync. You might be surprised by the results. http://beatechelette.com.php53-8.dfw1-1.websitetestlink.com/Balancetest