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There are a million ways to be successful and you only need to find one-yours.
Beate Chelette

About Beate

Everyone is unique. Especially when you are an Entrepreneur. This is a question that I get often: “When did you figure out that you didn’t fit the mold?”

For me, it all started with my aptitude test. 

In Germany, during a (very serious) career counseling session in school, I took such an aptitude test which asked me six pages of questions. Among them were these three:

1. Are you afraid of heights?
2. Do you enjoy being outside?
3. Do you mind carrying things?

“Resilience is the audacity to never give up.”

Beate Chelette

When I said “yes” to all three, my career results came in: “Based on your unique skills and talents an excellent natural career choice for you would be… a roofer!”

A few years later when I worked as a photographer assistant I found myself at great heights, outside carrying photographic equipment; and there I was, on top of a glacier in Switzerland… ensuring that the product, a car that was transported with a helicopter, made it to a photoshoot!

That’s when I realized that a talent can be turned into all kinds of businesses. Preferably the one you are most passionate about. Because then, it’s not work.


Beate Chelette is the Growth Architect and founder of The Women’s Code. A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

As strategic advisor to organizations from start-ups to Fortune 100 global brands, Beate helps organizations to grow through her 5-Star Success Blueprint methodology. She develops customized programs that position diverse leaders for success and are intrinsically connected to global business objectives.

Recent clients include Chevron, Merck, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, the Association of Corporate Growth, Advertising Agency TracyLocke and thousands of small businesses.

Beate is “One of 100 Top Global Thought Leaders in 2021” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs by HuffPost. She is the author of the #1 International Award Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”

Partner with Beate and fine-tune business strategies, develop your high potentials, create employee development programs to achieve a diverse and engaged culture with a solid ROI. Clients call Beate for Leadership and Professional Development, Team Building, Executive Coaching, and Workplace Unification.

To learn more about my story and my passion to support Entrepreneurs, Business Leaders, and especially women go to our media page and check out some of the podcasts I’ve done. Simply put, my mission is to turn my adversity into teaching points and shortcuts. So that many more misfits, dreamers, squares, colorful personalities, and inventors can reach their career and business goals. I believe in an abundant universe, there is enough for you. First you get your mindset in order, then you figure out what the skills are you need and finally you implement the actions. Simple enough. Let’s GROW!

Beate Chelette the Growth Architect

A Few Bits About Beate Chelette

  • One of 50 Must-Follow Women Entrepreneurs -HuffPost
  • Top 100 Global Thought Leaders -PeopleHum
  • Built and sold a creative business to Bill Gates
  • Certified Practitioner of Myers-Briggs (MBTI) Type Indicator Assessment Tool
  • Faculty of the Wizard Academy
  • Faculty of CreativeLive
  • Faculty of KUN

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