When one of us makes it to the top, we must share the knowledge!

“There are a million ways to be successful and you only need to find one-yours.”

–Beate Chelette

When did you figure out that you didn’t fit the mold? For me, it all started with my aptitude test. 

In Germany, during a (very serious) career counseling session in school, I took such an aptitude test which asked me six pages of questions. Among them were these three:

1. Are you afraid of heights?
2. Do you enjoy being outside?
3. Do you mind carrying things?

When I said “yes” to all three, my career results came in: “Based on your unique skills and talents an excellent natural career choice for you would be… a roofer!”

A few years later when I worked as a photographer assistant I found myself at great heights, outside carrying photographic equipment; and there I was, on top of a glacier in Switzerland… ensuring that the product,  a car that was transported with a helicopter, made it to a photoshoot!

That’s when I realized that a talent can be turned into all kinds of businesses. Preferably the one you are most passionate about. Because then, it’s not work.

Beate Chelette is The Growth Architect and a results-oriented businesswoman with an entrepreneurial spirit and a proven track record in growing, building and scaling women’s businesses. Once $135,000 in debt and a single mother, she successfully sold her business to a global entertainment media company owned by Bill Gates in a multi-million dollar deal.

Through her online courses, one-on-one training programs and live speaking events, she mentors women entrepreneurs with her 5 Star Success Blueprint, developed with the knowledge gleaned from her growing, scaling and selling her own company. Beate has a deep commitment to supporting women.

She is the creator of The Women’s Code, the fourth step of Growth Architecture that is focused on Supporting Balanced Leadership. Her proprietary methods specifically address women’s obstacles and she leads from experience, having survived in business in a highly competitive male-dominated environment.

She is a respected speaker and mentor and is the author of the book “Happy Woman Happy World How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”



After multi-million dollar deal, I was asked to join the leadership at Corbis. Overseeing a global  entertainment division gave me a profound appreciation for the unique challenges today’s corporate leaders, and women in leadership positions face.

It’s my passion to help creative businesses overcome the mistaken aptitude tests others want to force on you… I want to support you with uncovering your  unique talents,  your super skill and turn them into a thriving business that can grow and that can be scaled. Let me share my hard-won secrets and strategies on how to take a start-up and turn into an equity business that you could sell.  

Over a span of 30 years, I’ve had the pleasure to work with elite organizations, names like Elle Magazine, Corbis, Wrangler, Levi’s, Homeboy, BMW, Glidden Paint, Coldwell Banker, and Mercedes Benz.


Very simply put-I’ve done it. This isn’t some theoretical idea picked up in a conference.  I believe in structured, and repeatable processes, broken down, success formulas, made paper-thin for greater transparency. That is the 5 Star Success Blueprint Growth Architecture. You will know what step you are at and which step should be next. No more putting the third step before the first. There is a proven road map and plenty of support. If you are ready to grow, build and scale. This is it.

My success is you.


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