Well, let’s start with who I’m not.

I’m NOT just a marketing “guru.” I guide you in aligning your deepest desires with effective strategies.

I’m NOT a consultant fresh from an internet marketing workshop. I’ve navigated the tumultuous waters of business for decades—through recessions, downturns, upswings, market and real estate crashes. This is the essence of what I know, the distilled wisdom from only ever teaching what we’ve successfully implemented in my own businesses, because it works.

It all began in early 1993.

I was freshly laid off with a six-month-old baby girl during a severe and prolonged recession. With no other options, I had to build my first business within a month.

Looked like I made it. I am in the $1 Mill club, the 4% of Entrepreneurs who make it to that revenue. I represented photographers and produced shoots for iconic clients like Levi’s, Wrangler, Mercedes Benz (imagine my big grin driving that car to the shoot), BMW…And then I lost it all. Every single bit of it over a decade of bad luck—fires, floods, riots, an earthquake, a lawsuit, 9/11, my father died unexpectedly within six weeks from pancreatic cancer and if that wasn’t enough I lost my key photographer Fernando Bengoechea in a Tsunami. 

I had no choice, I had pivot and build a business that would thrive even in my absence. I started BeateWorks, my stock photography business.

I made numerous mistakes, famously sinking $135,000 into debt, borrowing money just to cover interest payments. Yet, by 2006, I turned it all around and sold my business to Bill Gates for millions.

At that time, I was a global leader in my industry, with licensing agreements in 79 countries. We sold intimate home stories of icons like Madonna and Cindy Crawford.

This is not a fairy tale. I didn’t wake up a princess—no one handed me a crown or asked me to be queen. I earned every bit of this.

Hard.

As I navigated these challenges, I often thought, “Somehow, this must serve a greater purpose because this intensity isn’t normal.”

And life indeed marches on.

I sold my business and made a good life. I bought a house, put my daughter through college debt-free. I drive a car I love and take vacations. I continue to work because it fuels my passion. My impact is measured by the impact I help you achieve.

Today, I’m not just a mother; I’m a badass grandma. My daughter now has her own family, adding a profound new joy to my life. Recently, we gathered at my home—crafted by my husband’s hands—for a dinner I prepared, the scent of rosemary-infused lamb permeating the air.

As the evening quieted down, I held my granddaughter Kayliana, her gentle breaths a soothing rhythm in my arms. In that serene moment, a wave of peace enveloped me. I realized, this is it—this is “there.”

Surrounded by family, with laughter resonating, financial security, and a fulfilling career, I grasped what truly matters. It was a moment of clarity: your journey to ‘there’ doesn’t have to be as arduous as mine was. I’ve navigated the shortcuts the hard way, and now, I’m here to guide you. Let me help you treasure your ‘here’ moments and navigate your path without sacrificing your life, health, or sanity, building a life filled with what matters most to you.

I want you to reach ‘there’ swiftly, joyfully, and purposefully—perhaps with a crazy, happy ending just like mine?