What would you think if you saw that sign? Amusing? Careless? Either way it gets your attention, but for the wrong reason. It’s a pretty big spelling mistake, and now imagine what your clients and readers would think if they saw that, or any other spelling, grammar or punctuation mistake in your blogs, websites or emails. Getting words right is a crucial part of conveying a professional image. It’s also what I do. I’m a professional writer and I help photographers and other creative entrepreneurs conceive and write copy that is punchy and polished. Catchy and correct.
I’ve seen editors delete bios and blogs that have even a single mistake. Or because the writing is flat and boring. Seems harsh, I know, but to them it says the sender’s standards aren’t high enough. Or creative enough, or whatever, and then they move on to the next person. Competition is very tough these days. We all feel it and one way to stand out is to STOP and make sure the quality of your words match your fabulous images and website designs.
That said, here are a few writing tips:
Be Authentic. Most people can tell when you’re not being real. In blogs, especially, don’t be afraid to let your personality—your voice–come through. But be genuine.
Cut Down on Hype. The words amazing, incredible and awesome should be illegal. They are so overused that they’ve lost any real meaning. Really think about what makes an image, a shoot, a product, or a model unique and special. And don’t overuse exclamation marks!!!
Proofread. Proofread. Proofread. That’s right, read and reread your copy—3 times. Or have someone do it for you, as this is how mistakes are caught.
Get Noticed. It’s said that you have 3 seconds to capture a reader’s attention, so subject lines and headlines must pop. And in the copy you need to tell your readers what it is you want them to do. Publish your photos? Buy your product? If you don’t tell them, they won’t know.
Less Is More. Need I say more?