I am flabbergasted by this Nivea ad. Needless to say it is causing a social media backlash, has been taken down and caused an uproar all over the internet. They had to pull it and apologize. We are talking about Beiersdorf and Nivea. Hardly an edgy product. My favorite is the tagline “Look like you give a damn.” Wonder which genius came up with that?
The Afro and the big hair can’t be helped when you are an African American. It is a pretty natural look. Back in the days the Afro was in. Today the cleaner, shorter look is in demand. But, I wonder if we go too far determining what is right and what is wrong with advertising like this one.
Read the story on Mashable.
Curious to hear your opinion about this. As you know a good controversy will get you lot’s of attention. Do you think this is a case of photography being misused? Is this simply an attention grabber? Or have these guys from Beiersdorf gone insane? And of course the final question would be are you offended by this?
Mmm, I have to say it doesn’t sell me any face cream. Perhaps that means I don’t. Oh no. Doomed to a saggy face.
Not flabbergasted just not moved at all.
I liked the Afro hair style, attractive and a reflection of an individuals expression of their character. It is not seen why it would be visualised as being uncivilised. I have seen several individuals recently with this Afro hair style, in Camden, London, it looks fabulous!
It is blatantly offensive to black culture in that it is derogatory towards those who are able to wear their hair naturally like this.
It is of interest to note that they did not choose to use a white male with a ‘Punk Mohawk’ hair style in a bright red, which is not a natural state.
It is disgraceful, it is offensive.
Would recommend ‘Vaseline’ moisturiser, used it for years! : D
We have all witness I guess a great deal. Witness much that often shocks, and this advert certainly rises to the category of shocking advertising. What must they think motivates the consumer. I do hope not. As I did not feel inspired.
Call me a cynic but Nivea’s agency probably had the “apology” written well before the campaign aired. Yes, it’s tasteless, offensive maybe. Did it get a huge amount of media coverage for the brand? You know the answer. Whether we think that’s a legitimate tactic, or not, is another matter.