Live: How To Sell More and Feel Good About It June 13, 2019

Click here to register for FREE for this NAWBO event. From figuring out what clients actually want, to pricing it correctly to positioning and packaging it more effectively, this presentation outlines a unique relationship sales based solution.

Q&A: I promised to answer a great question posed by one of our photographers (thank you, Tim) in the feedback section below. I’ll tackle his first question: “Where exactly do reps get their training and experience with regard to photography?” Short answer: There is no “exactly”. If you are taking notes, write this question down as one of the first questions you ask your prospective rep. Every rep will have a different answer, and they could all be the right answer, depending on who you are as an artist, what you expect from them, etc. Here are a few true scenarios of successful working reps in the market today:

a) I have a degree in photography and was a photographer’s assistant for a well known photographer for 2 years before I began repping.

b) I am married to an incredible photographer who needed someone to handle the business side. Years after working just with him, we decided to grow and I (we) took on other photographers.

c) I worked as a producer for 10 years in film/video, and then as a print producer for 5 years. My parents are both in the business.

d) I was a studio manager for many years.

e) My husband had a close friend who was a superstar photographer that needed some administrative help. I morphed into his rep, and after a couple of years added more photographers to my roster.

f) I worked as an art buyer in several big advertising agencies before I started my own repping agency.

By the way, none of the above belong to me. I supplied a brief in my first post about my experience. As I continue to blog, you’ll get more details about my experience. Suffice to say –  it’s vast, and I know I am one of the most fortunate reps working today because of my experience and training. I will tell you that I became a rep because I was laid off from Corporate America after many years, and every single contact in my network – clients, co-workers, bosses, competitors – suggested I should become an independent rep.  (I’m glad I listened.) Beate was the first outside connection I made during this time, and was instrumental in my final decision to make it happen.

The Rep: Marta Aldriedge is an Artist Representative and owner of Big Picture Reps. From offices in Dallas and LA, the firm reps photographers, illustrators, and retouching/CGI studios.

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