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Just today I ran across an interesting post about the future of the print industry. Before I give you the excerpts here are a few thoughts.

We are seeing a significant shift in consumer behavior which I jokingly attribute to be “my sixteen year old daughters fault”. It is not her fault, of course but merely her generations view of media to be simply a.) the source of information or b.) content used to illustrate and express their views.  Generation Y has a completely different attitude toward media than the Baby Boomers or even Generation X has. Regardless of whether or not the statistics still show that print is a widely used vehicle I believe it is a fair statement to say that print is in trouble. Why? Magazines are closing, advertising is moving toward the internet and nobody knows what the next big thing will be. Perhaps a different media will emerge altogether or could it be that our PDA’s are going to be the ultimate source of news and information? We won’t even know what else the great next idea will be until we see it, use it and like it. As it was the case with Blackberry’s and the iPhone. We didn’t know we needed it until we started using one.

Below is an excerpt from the article.

Rosen concludes that “… people are not abandoning their print editions…  there is still a certain satisfaction and ease to holding printed text in your hands, and PDAs or PCs will not replace this just yet.”

Other survey findings:

  • 29% of respondents say a news website is the most indispensable news source, while 18% select print newspapers and 16% cite online newspapers
  • 55% say they look at a printed newspaper each day, 53% subscribe to a print newspaper, and 83% say newspapers are still relevant
  • 30% say news websites are their top source for updates, and 66% say that websites are among their daily news sources
  • 65% of respondents find weekly news magazines relevant
  • 29% of respondents read blogs multiple times a day, 8% read them once a week, 37% read them occasionally and 37% never read them
  • 60% of respondents believe the information on blogs is not credible

You can read the entire article here:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101757

Your comments and ideas are appreciated.

Beate

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