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This is great book and its in it’s fourth edition! When I first started out I used it and always thought it was a great reference.

Pricing Photography, Fourth Edition

The Complete Guide to Assignment and Stock Prices

By Michal Heron and David MacTavish

$29.95, 11” x 8 ½”, 160 pages

Paperback, ISBN 978-1-58115-888-5

Publication Date: January 2013

You’ll Never Make Good Money, Unless the Price is Right! An Invaluable Guide for All Professional Photographers

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include:

  • Practical information on the economics of photography
  • Cutting-edge negotiation techniques
  • Pricing guidance for photography buyers
  • How to structure prices to fit any type of market and usage
  • How to define prices to fit any type of market and usage
  • How to define prices in a way that guarantees long-term profitability
  • The specifics of pricing electronic media
  • And much more!

Don’t let over- or underpricing keep you from making the profit that you deserve! Read this book before pricing your next piece of photography. A must have for any photography business.

About the Authors

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

Allworth Press publishes business and how-to books for artists, graphic designers, photographers, and interior designers, as well as for filmmakers, performing artists, and authors. In addition, Allworth Press also publishes legal and personal finance guides for the general public. Books from Allworth Press are distributed to the book trade by W. W. Norton and can be found in better bookstores.  Titles may also be ordered directly from the publisher by calling (212) 643-6816 or visiting www.allworth.com.

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