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New guide provides over 50 pages of expert marketing strategies and tactics to increase
online exposure and generate revenue

New York, NY, July 12, 2011 – PhotoShelter (http://www.photoshelter.com), the worldwide leader in portfolio websites, sales and marketing tools for photographers, today released The Freelancer’s Online Marketing Blueprint, a free 53-page e-book for all creative freelancers (not just photographers) looking to use online marketing to generate more clients and increase revenue. The e-book can be downloaded here: http://bit.ly/freelanceblueprint

Packed with actionable marketing strategies which can be implemented immediately, The Freelancer’s Online Marketing Blueprint includes step-by-step practical tips on how to generate inbound website traffic through SEO, social media platforms and blogs, building a successful leads list for email marketing, and the benefits of pay-per-click advertising. The guide also includes insights on optimizing websites to increase conversion of visitors to paying clients, and how to efficiently manage time and allocate scarce marketing budgets.

“When you’re a freelancer, it can be a real challenge to balance self-promotion with client demands,” says Allen Murabayashi, CEO of PhotoShelter. “This e-book is meant to coach freelancers on effective marketing strategies that will help optimize their online exposure and reach a larger pool of prospective clients.”

The Freelancer’s Online Marketing Blueprint, which complements PhotoShelter’s ongoing series of free business and marketing e-books for photographers, includes contributions from experts in internet marketing and creative business management like Conversion Rate Experts, SEOmoz, Marketing Mentor, and Emma.

PhotoShelter’s 12 free e-books on key business topics for photographers can be downloaded directly here: http://www.photoshelter.com/mkt/research/.  The PhotoShelter e-book library includes guides on email marketing, Facebook pages, search engine optimization, and starting a photography business.
About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales, marketing and archiving tools for photographers. Over 70,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable photo galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize the design of PhotoShelter to power their existing photography website.

A complete solution designed to make the business of photography easier to manage – PhotoShelter offers image security, online image delivery, and advanced marketing tools like SEO and social media sharing capabilities so photographers can make their images work harder for them. To join our community or try PhotoShelter for $1, visit http://www.photoshelter.com.

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