One of the shooters that I serious admire is John Lund. We had the opportunity to chat on a membership interview before. His blog is recommended reading for any photography professional. Just today I ran across a post he did with Lewis Blackwell, someone who I personally consider almost impossibly far out on the creative end of things. I’ve heard him speak before and let me tell you it wasn’t easy to sit through.

But, I do have to say that Lewis’ mind does go to places others don’t. He has an opinion about creativity and photography that you’d be hard pressed to find anywhere else. So take a peek into  this rather extraordinary interview.


Lewis, you spent many years as editor-in-chief of Creative Review, for eight years served as Group Creative Director with Getty Images, and now are Director of Strategy for Image Source. You have also produced a series of very impressive books including The End of Print, The Life & Love of Trees and Photowisdom.   

Can you give us a brief overview of your journey into the graphic arts world on through to your current position with ImageSource?

I studied English and more arcane stuff, then got my hands dirty training as a journalist (you’ve heard about UK journalists) before specialising in writing about applied creative fields such as architecture, design… and photography. I was one of the founding editors of a title called DesignWeek and then took on Creative Review. I consulted with some great organisations in advertising, design and publishing areas as well. The rest you have summarized. Joining Image Source has given me the opportunity to work with very nice and smart people on a whole new range of innovations that we would like to bring into the stock industry. If anything holds this all together, it is that I see myself exploring and enjoying the communication arts, making a living and having fun doing something that I think is on the plus-side of our civilisation.

I am convinced that creativity is an increasingly vital part of the photography business. As creating images gets easier via technological advances, creativity, more and more, replaces technical ability as a route to success. Do you have any suggestions on how we can increase our creativity?
Read the rest on John’s Blog.

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