To write about this launch is pure pleasure for me. I am proud to say that I’ve been working with Michael Grecco over the last couple of months on strategizing and streamlining his business. Michael is a very busy photographer who is always on the road shooting and teaching, but I am pretty confident that I’ll be having him live on a call soon. You will be able to ask him about his tips and tricks – LIVE! Stay tuned on the date. In the meantime – take a look at the launch of the eBook. ~Beate
Celebrity Photographer’s Seminal Book on Lighting
Now Available at Photographers’ Fingertips
SANTA MONICA, Calif. – March 14, 2012 –Best selling photographer Michael Grecco announced today the eBook release of his best selling book on lighting, Lighting and the Dramatic Portrait: The Art of Celebrity and Editorial Photography. Photographers now can carry his “how I got that picture” reference book with them to the studio or on location with ease.
Grecco is one of the best-known celebrity photographers in the world. His iconic portraits have been featured in top magazines including Time, People, and Business Week, and his work is recognized worldwide for both its intelligence and humor. Grecco’s 2006 breakthrough book, Lighting and the Dramatic Portrait is a tell-all portrait photography course and monograph written by the photographer himself.
“When I created Lighting and the Dramatic Portrait, my goal was to create a photography book that not only taught the craft, but inspired as art,” says Grecco. “I used my personal vision and edgy style to teach lighting and the art of celebrity portrait photography. Now this same book can be in the back pocket of photographers, students and amateurs alike. My team and I are very excited to be releasing the eBook in all formats.”
In this essential reference for portrait photographers, Grecco allows the reader to understand his thought process on every aspect of the trade, from creative to technical to business. Readers will appreciate the numerous intriguing lighting setups and diagrams that enable anyone to follow his exact “recipe” for achieving the desired effects. Now they can carry this recipe book everywhere they go.
About the eBook:
Sections in the eBook include cameras; film and digital capture; shooting color and black and white; creativity and conceptualization; connecting and communicating with subjects and clients, and even managing crews and suppliers. Grecco, who is known for his ability to communicate with subjects and his visual storytelling, is equally clear and direct in describing his approach to each photograph. The book switches from the technical wizardry of capturing motion blur, to the communication skills that enable a photographer to coax their subject into a comfortable pose.
Celebrities featured in the book include actors Chris Rock, Salma Hayek, Kate Winslet, and Lucy Liu; directors Stephen Spielberg and the Farrelly brothers, and basketball star Shaquille O’Neal.
In this eBook, Grecco explains the process of achieving great portraits. By revealing to the reader how he discovered what worked for him, he leads the reader to discover what will work for you.
The book is available for $24.95 via this direct link from the michaelgrecco.com/store, and book purchasers now have the option of downloading Michael’s bonus chapter after purchasing!
About Michael Grecco
Michael Grecco has spent years perfecting his signature lighting technique, and in addition to his work for clients, and as an authority on studio and location lighting, he began teaches his process to photographers all over the world. Recently, Michael has moved into publishing books and creating films around his photography projects. He is one of the top photographers and has created iconic portraits of some of the most recognized entertainment star in the world, most recently Steven Spielberg, Martin Scorsese, Will Ferrell, Penelope Cruz and Teri Hatcher. His award-winning work is seen in trendsetting magazines such as Esquire, Time and Entertainment Weekly. The winner of awards from Communication Arts, Photo Design, AR 100, the New York and Los Angeles Art Director Clubs, and numerous others, Michael lives and works in Santa Monica, California.
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