You just spent hours pouring everything you’ve got into a blog post, you’ve proofread it 7x, and now you’re ready to share it with the world. But how will anyone actually be able to find it? There’s so much content out there on the web – and so much is being published every minute, it’s becoming increasingly harder to distinguish yourself from all the rest.
In order to give yourself the best chance of someone finding your content, you need to do your very best to tell Google exactly what your content is about. Keep in mind that while we see this:
Google sees this:
Google see’s only code, not designs or images – so we need to make our site’s code easy for Google to understand. If we can do that effectively, Google will better understand what your site is offering and be more likely to offer your pages to users.
In order to make sure people can find your site through Google, you’ll want to do some keyword analysis to figure out what kinds of terms people are searching that relate to your site. Remember that you want to create content that’s optimized for both search engines and readers.
In other words, you want to create your content about topics that people are actively looking for so your pages can satisfy those queries. Ideally you want to optimize your site for the most frequently searched terms so that Google can serve you up in the most search engine results pages (SERPs). So in order to first find out what people are searching for, you’ll want to do some research with a handy tool like SEMrush, to figure out exactly what words and phrases you should be using to best cater to your audience.
Titles, URLs, and Headers
Once you’ve finished your keyword research, it’s time to put your top targeted keywords into action. Use your key terms and phrases in your titles, URL slugs, and the header tags of your posts to make sure Google knows exactly what you’re talking about. Google looks at these factors to gauge what the topic of your posts are. You’ll want to have them optimized to help you show up in more Google search results. Check out the example below!
The URL and the title of this post each include “purple finch,” which lets Google know that this post is clearly about purple finches.
When you search a query in Google, you’ll probably notice that each result has a short description underneath it:
These descriptions are called “meta-descriptions” which tells a person searching in Google a little bit more about what the page is all about. In addition to being helpful to the user, Google also uses it to gather more information about your site! So make sure you have the keywords your site wants to focus on in your meta-description when applicable. There are also some clever ways to use your meta description to help entice people to click on your search result!
Images & alt-text
Another thing you’ll want to optimize to improve your Google search rankings are the images on your site. Just like the example given above, Google can’t see images either – only code. So in order to tell Google what the images on your site are, you’ll need to assign each one what’s called “alt-text.” Google can’t actually see your image, alt-text is an alternate way to tell Google what your images are about via text. As long as your images relate to your post, you’ll want to include the keywords from your research in your alt-description tags as well!
You may have heard before that “quality is king” – and for good reason! If your site doesn’t have quality content, then nobody is going to want to read it in the first place. If nobody wants to read your content, Google will notice that everyone who clicks your site immediately clicks back to the search engine results page to look for a different article. When people click a search result and then immediately click back to search engine, that’s called “bouncing” off your site. If your site has a high bounce rate, Google will penalize you in the search results. Conversely, if your average site visitor spends a lot of time on your site and visits many different pages, then Google will reward you in the search results.
First and foremost, Google cares about their user experience, so they want to serve their users the best possible content for their queries. Therefore, when you’re creating content, make sure you do your keyword research, write quality content, and accurately convey what it’s about to Google. That will give you the best shot at helping people find your website through Google!
Amanda Peterson is a contributor to the site Enlightened Digital and a software engineer from New York City. Her aim is to explore how changes in technology affect personal business growth and professional development, especially for women.
Beate Chelette is the Founder of The Women’s Code and serves as the Programming Chair for the National Association of Women Business Owners (NAWBO-LA). Once $135,000 in debt and a single mother, she successfully sold her business to Bill Gates in a multi-million dollar deal.
Beate’s supports Business Owners and organizations who want to reach them two-fold. As The Growth Architect she creates training, outreach and sponsorship programs through customized Entrepreneur skills training following the 5 Star Success Blueprint that shows step-by-step how to grow, build and scale businesses.
In addition Beate provides leadership development programs for organizations that want to implement the ROI of Balanced Leadership through The Women’s Code, her signature system that educates leaders and helps companies achieve gender equality. The Women’s Code creates and implements programs that improve organizational culture, foster productive work environments and help companies improve their people ROI.
Beate is a respected speaker and mentor and is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”
If you’d like to book Beate as a speaker on Leadership or Entrepreneurship for your next event please connect here.