It has happened to all of us. Some ideas—even really good ones—just don’t work out sometimes. We come up with a great idea and are

close to signing a new client or securing a partnership and then, just like that, the opportunity is gone. Have you ever considered that maybe your style of doing business is getting in the way? Or that your communication, the way you express things, is not quite right? I know it’s happened to me on occasion and recently, it happened again when I was set to meet a legendary photographer who had agreed to participate in my company’s monthly business call.

It was a real coup to get this photographer and he was a great fit for what I wanted to demonstrate to emerging photography professionals. I was excited, that is, until the day before the scheduled interview. I had all my questions ready and then I did what I always do. I took care of the business side of things and sent him an interview release. Five minutes later, it was all over. What did I do wrong?

I forgot that not everyone is like me when it comes to doing business. The truth-at-all-times, tell-it-like-it-is attitude works for me most of the time, but clearly, it doesn’t appeal to everyone. In this situation, I was too much about businesses and it hurt the friendly rapport that had developed between us. I had not adjusted my communication and attitude to reflect that I was dealing with a true artist, whose passion and calling is the need to create through the lens of a camera.

How To Find The Business Style That Works For You

1. Build Relationships

Some things will work out on the first try. Other things require you to prove yourself over time. I can’t emphasize enough the importance of building relationships. Building trust means allowing others to get to know you and it often takes time. To get into the inner circle of a group you want to be connected with, you must pay your dues. Here’s a really interesting Inc. Magazine article about building better business relationships.

2. Your Next Great Idea

Look at why a previous great idea failed. Was it your presentation? Is it the wrong time or are you trying to make a square fit in a circle?
Retreat, rethink and make sure next time your language and presentation is adjusted appropriately for the person you want to reach.
And remember, consistency, quality, honesty and integrity will pay off over time.

Beate Chelette is a respected career coach, consummate entrepreneur and founder of The Women’s Code, a unique guide to personal and career success that offers a new code of conduct for today’s business, private and digital world. Determined to build a community of women helping each other, after selling one of her companies, BeateWorks, to Bill Gates in 2006 for millions of dollars, Beate created The Women’s Code. In February 2012, to reach women everywhere, Beate launched The Women’s Code Online course.

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