I just read this article this morning. Most of the time I write my own because I don’t like to repost opc’s (other peoples content) but when it is this good and comprehensive it must be shared. Read it please from top to bottom. This is linked back to the original site.
By Terri Seymour at SiteProNews
The homepage of your website is often the landing page and is critical to the success of your online business. When people land on this page, you have just a few seconds to capture their interest. This page will be a giant factor in your conversion rate which is the ratio of visitors that respond to your goal action. This goal action can be subscribing to your newsletter, signing up for your ecourse, ordering your products, etc.
Your homepage needs to contain certain elements to be successful in raising your conversion rate. Read the list carefully and check to see if your homepage meets all of the following criteria.
1. Color – The color you choose for your website can have a big effect on your visitors. The type of site you have should be a factor in the colors you choose. There are essentially two types of colors – cool and warm.
Browns, blues and greens are cool colors and can make you feel relaxed, calm and assured. These colors are good for sites pertaining to medicine, relaxation and other sites that have reassuring answers to your problems.
Yellows, reds and oranges are warm colors that bring out feelings of energy, excitement and happiness. These colors work well for exercise sites, sports sites and other energetic type sites.
Purple is a good color for fashion and jewelry sites. It emulates sophistication, royalty, and luxury, but it is also feminine and romantic.
2. Clutter – How does it make you feel when you walk into a business that is messy and full of clutter. It doesn’t exactly bring out the confidence in said business. Your website is the same way. You don’t want it to look like a junk-filled mess! Keep it simple, clean, consistent and easy to follow. Don’t fill your site with flashing banners, junk ads or fancy hard to read font.
3. Header – The header you use for your homepage is very important. You have just a few seconds to “capture” your visitor and the header can be a vital factor in achieving that goal. Make your header professional, short and to the point. You want the header to get the visitor to want to know more about you and your products/services. The header should outline in a few words what the benefits of your site are in a way that will make the visitor stay longer. Color is also a consideration.
4. Ease of Navigation – Another critical point to consider is how easy it is for people to navigate your site. Does your site feel like a maze with (read the rest on their website)