This is part two of the Facebook Promoted Posts story from guest blogger © Anne Herbert for the PhotoBizCoach
… continued from Part One
In Part One I talked about two techniques to bolster your marketing in light of Facebook’s recent changes regarding promoted posts. In Part Two I’ll share two more low budget marketing techniques that will give you more control over your marketing plan and not leave you dependent upon the whims of Facebook.
When marketing with a low budget you can’t forget the little things: Incentives. The smallest items I give my clients go the longest way in terms of marketing. Why? Because they are small, which means they are give-able, gift-able, and fit in a purse. And when they fit in a purse, they travel, get shown off to more people in more circles, and get my work in front of more potential clients from a trusted source. While they aren’t free, they are close to the cost of a promoted post. Designers like Corina Neilsen (who designed the mini calendar seen above) sometimes give templates for these types of items for free, further reducing your costs. Incentives can include mini accordion albums, mini magnetic calendars, or small prints. If a customer spends above a certain amount with me I love to give them these little extras. It makes them so happy and continues the conversation about their positive experience with my business.
The last marketing supply to survive the Facebook changes is something simple that for some reason or another many photographers don’t do. I’m not sure if they are too busy, too timid, or if it’s something else. It’s a simple action that as a business owner you must get into the habit of doing. You need to graciously ask for a review from every client after they have received their goods from you. Don’t wait for the client’s excitement to wear off. If you aren’t listed on Google Places, Yelp, etc. get yourself listed today and send the URL for the review tab to your customer for the sites you need to fill with reviews. Your site will move up in search rankings and your listing will be full of positive words from your clients. It will make you stand out. Don’t wait and ask your clients all at once because if all the reviews are posted in a small time frame it comes across to search engines and clients as inauthentic. Don’t forget to ask permission to use the reviews on your website as well.
I hope some of these free and low budget marketing techniques help you survive the current changes with Facebook and add to your marketing arsenal. Whether you love or hate Facebook and the new Promoted Posts concept, don’t let it single handedly determine your marketing success. Do you have another great technique to share? Please add it in the comments below. I know there are some creative people out there when it comes to marketing and I’d love to hear your ideas and success stories.
Anne Herbert is a newborn and family photographer in Harford County, Maryland. She also is a wife and stay at home mother to two little girls. Her passion for photography lives among the brand newness of those first few days of life, holding on to those fleeting moments of childhood, and the magic of family. You can view her work at www.anneherbertphotography.com.