Just this weekend one of my high profile coaching clients sent me a hilarious video from well known Ad Agency Goodby Silverstein. They apparently have been struggling with the idea of how to utilize Twitter.
And they are not the only ones. I have heard this from many of you who either don’t get how it works or have refused to buy into it because you don’t see the value of Twitter especially. I think Facebook is a little bit easier for most because you can connect with your long-lost friends and keep taps on your ex.
What’s so telling about this is that some of the brightest minds in the creative industry haven’t come up with a strategy for Twitter or YouTube up until now. On Facebook they have a fan page with 1300 likes. Not an off-the-chart success. This leaves us with two choices. Either these guys are idiots and clueless or they have a different approach to New Media.
Goodby and Silverstein are obviously not idiots so what is the approach that they are taking? And, if they don’t know how could they possibly design a strategy involving New Media for their clients? What am I missing?
The video by itself is to be found on YouTube [youtube]http://www.youtube.com/watch?v=RWx73u_r-YM&feature=mh_lolz&list=LLvxF1lAokybg[/youtube]
You can only make one first impression and unless you know what you are doing, why you are doing it and whom you want to reach the entire thing is pointless. Or as they say, if you don’t know where you are going, any road will get you there.
The question that I pose now is what is the benefit of New Media and who uses it successfully? Does it work better than personal contact? Which one are you, the early adapter or the late bloomer?
What do you think of Goodby entering the game this late? Clueless or brilliant? Curious to hear your opinion on this one.
But that’s not quite everything. Yet another awesome coaching client sent me yet another clip. Watch out for part 3. There is more to this.