The  pungent smell of a controversy, I just feel it. Here’s the issue.

I just returned from Austin from The Wizard Academy and a three day intensive course about writing and marketing packed with a suitcase full of how to reach customers on their terms. Roy Williams who is one of the most recognized and successful advertising copy writers that I know or have heard about founded the academy quite a few years ago. It was quite an experience and even for me, who is a bit of a conference and knowledge junkie, Roy adds an entirely new level to advertising and creative thinking. He is known to be controversial and more often than not, spot on. Contrary to others he is not afraid to voice his opinion, loud, clear, precise and with a punch. His Monday Morning Memo is read by some 40,000 people (You are welcome to subscribe as well).

This morning he asked and explored a very simple question. Where are the Facebook and Twitter success stories?

I was already giggling when I read the first paragraph. It is so true. We all ran to New Media and started to use it but it was a bit unclear on how this would actually work. As a matter of fact it is still unclear up until today how and if it really works.

The people with the most followers make the most money? Not necessarily so. The people who have like minded people follow make the most money? I think not.  The people who tweet the most and are the most aggressive get others to buy their product? Actually they get on other peoples nerves. People who use it more for personal reasons or feature a constant stream of quotes do best than? I can guarantee that this strategy will not add money to your bank account either.

The question remains. Who has made Facebook or Twitter a true success story?

OK, I know one. My colleague Mari Smith has been able to utilize her Twitter and Facebook experience and turned it into a business. She speaks (for a fee) and educates people how to use both. So there is one. But outside of that I am having a hard time finding anyone who can contribute their success to New Media.

Please read Roy Williams’ post and let me know your thoughts. Story to be continued with a different angle in the next post.

Here is the excerpt:

Facebook and Twitter For Traditional Retail and Service Businesses

I feel a bit like the boy in the Hans Christian Andersen tale of The Emperor’s New Clothes, though I’m not nearly so brave as he. You remember, don’t you? Two weavers promise an Emperor a new suit of clothes that will be invisible to those unfit for their positions, stupid, or incompetent. When the Emperor parades before his subjects in his new clothes, a boy cries out, “But he isn’t wearing anything at all!”

The Internet is the parade we’re watching and Facebook is its emperor. I’ve seen “naked” and this emperor sure looks it, but I hesitate to shout it out loud because this would be tantamount to a confession of professional incompetence. Click here to read the rest, which will be well worth your time.


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