Our Amazon Bestseller campaign for Happy Woman Happy World started on July 12th. We watched as the rankings went up and Up and UP. By midday we achieved #1 Bestseller status in two countries and we added a couple more countries by the end of the day.
The 2-day Event
As nothing ever seems to happen without the unexpected curveballs, we started to receive a few frustrated emails from people wondering why I said the book was free when it didn’t look to be free on the site. When I checked it out, the issue was that Amazon displayed the book in a confusing way. It seemed that the book was only free in Kindle Unlimited (which is a paid subscription model). Only if you took a magnifying glass—I am not kidding—could you see a tiny, tiny spot that said $0.00 to buy.
Quickly, I decided to extend the free campaign for another day to offer everyone the opportunity to download the book. I wrote a second email (using my 10 tips that get emails read) and attached a screenshot to show where the free download option was hiding. That kept us on the Bestseller lists for a second day as hundreds more downloaded Happy Woman Happy World.
The Mission Continues
Amazon bases the start and finish time of the promotion on where the author is located. In my case, it’s the US West Coast. That means some people in the various time zones where my emails landed weren’t aware of the extended promotion to access the free download.
Because I am committed to supporting you in any way I can, it was an easy decision to continue a greatly discounted promotion. Happy Woman Happy World is available for only $2.99 instead of $9.99 until July 31st. If you couldn’t get your copy earlier, please get the book NOW before it goes up to full price again. It makes for good summer reading.
Some Positive Feedback About Happy Woman Happy World
Thank you for the awesome response! I will be promoting this amongst my friends. ~ Santhini, Australia
Thank you, Beate. I’m really enjoying your book. I’m a nurse in a mostly female environment with some very strong personalities and it’s starting to make sense the way some people behave. ~ Rhona, USA
Bestseller Campaign Results
The results of the campaign are phenomenal and I couldn’t be happier. Happy Woman Happy World reached #1 Amazon Bestseller status in:
In some countries we reached #1 Bestseller multiple times. Yeah, I know it’s strange. Amazon counts the status per category, and Happy Woman Happy World is listed in two different categories per country.
Additionally, we reached Bestseller status (top 100 downloaded books) in India and the Netherlands.
The sum of the effort is that Happy Woman Happy World is a #1 National and International Bestseller on Amazon.
Thank you again for your wonderful support!
Beate Chelette is The Growth Architect and a results-oriented businesswoman with an entrepreneurial spirit and a proven track record in growing, building and scaling women’s businesses. Once $135,000 in debt and a single mother, she successfully sold her business to a global entertainment media company owned by Bill Gates in a multi-million dollar deal.
Through her online courses, one-on-one training programs and live speaking events, she mentors women entrepreneurs with her 5 Star Success Blueprint, developed with the knowledge gleaned from her growing, scaling and selling her own company. Beate has a deep commitment to supporting women.
She is the creator of The Women’s Code, the fourth step of Growth Architecture that is focused on Supporting Balanced Leadership. Her proprietary methods specifically address women’s obstacles and she leads from experience, having survived in business in a highly competitive male-dominated environment.
She is a respected speaker and mentor and is the author of the book “Happy Woman Happy World How to Go From Overwhelmed to Awesome”, a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”